Archive for September, 2010

Publicity &  Book Promotion For Book Sales By Annie Jennings

The Annie Jennings PR Publicity Handbook For Book Promotion

Book Promotion & Publicity As Weapons For Book Marketing & Sales

With self and print on demanding publishing experiencing rapid growth, there are over 1 million published authors all needing book promotion,  book marketing and book publicity.  1 million authors represents an increase from about 300,000 books publishing in 2006.  That’s a lot of authors wanting to know more about publicity, promotion and book marketing for book sales.

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Annie Jennings Publicity & Book Promotion Expert

Enter Annie Jennings, former Wall Street Trader (meaning she understands the law of supply and demand) and has competed to win in one of the most competitive environments in world – Wall Street. But for the past 15 years, Annie has worked in publicity and book promotion via TV shows, radio shows and print leading the way to success in publicity and book promotion.

So what does that mean to the 1 million authors wanting publicity and book promotion for sales?

PUBLICITY & BOOK PROMOTION FOR SALES – THE BOOK MARKETING STRATEGY WHEEL:

The national publicity firm Annie Jennings PR has identified a book promotion for sales wheel with each spoke being a strategy. Here are the first three book promotion for sales spokes:

Readers want to buy knowledge from credible sources. They will ask themselves before buying a book, “who is talking” and “why does their knowledge interest me? Do they know something I want to?” Be the authority. Be a trusted source of information. Be the brand and be the author they KNOW, LOVE, and most of all TRUST.

Build relationships with your community in advance. While you are writing your book go meet the owners of the book store and get to know book store owners. Build business friendships by emailing a nice thank you and suggest you get together. When your book comes out you are able to ask for an opportunity for a book signing or workshop presentation with their store.

Annie Jennings PR calls this friendship marketing.  The fun of marketing your book is touching lives and creating new opportunities.  These new friends might have some leads for you that can help you land lots of opportunities.

Remember, the people in the book selling culture in your community can help you tremendously with leads. Friendship marketing is not about how much can I get from you, but more of how can we create a friendship and a mutually beneficial relationship between us.  NO ONE likes it when you see them as a stepping stone.  The key to successful friendship marketing is to enjoy the fun and excitement of living your book in motion. Sales will happen, but later. Be patient.

Be well represented on the internet. The first and easy thing to do is to create your own book site. Create a clean looking website that is a good reflection on the quality of your content. Avoid building cheap looking sites. Your book site and website is the place to invest your money since your website is how you will be evaluated.

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Be sure to have a professionally written BIO and maybe even offer the first chapter free online. If your book is good what’s standing in the way of the sale? Nothing!  Book Promotion & Publicity made simple!

Media Training For Publicity With An Annie Jennings PR Radio Campaign

Annie Jennings PR Radio Publicity Campaign Media Training Included

Get Free Media Training With Your Radio Publicity Campaign

A publicity mistake that a lot of authors make when they go into a publicity interview is not being prepared with media training or without the skill set necessary to be a top-notch radio guest.  Also it’s not about being overly promotional with publicity about your book and your services.  This is considered a mistake.  The good news is that you are likely to make this mistake and any other interview mistake only once because the host will simply end the interview and not have you back for any radio campaign publicity opportunities.

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When you make the mistake of trying to promote yourself heavily during the radio interview -whether it’s a book, whether it’s your product or services or your speaking services, that’s when a host cuts you off and says, “Well, great, thanks so much, I’ll talk to you later”, click.

They end the interview.  You have now lost your opportunity to engage the audience and connect with them.   The host has ended the interview for the benefit of the listeners and the station.  Your job is supposed to be delivering conversation packed content-driven, benefit-oriented information presented in an engaging manner.

The wrong attitude is the “what’s in it for me?” attitude where you believe you need to promote your book or your services in the interview.   Not true.  Don’t worry,  you will get plenty of opportunity, later in the interview when you have done the job of being a great guest.  With the media, you have to focus on the benefit to your listeners to win the race.

Providing benefit oriented information to your marketplace consistently over time will gain the trust of your audience.  They will think of you as a true professinal and not a “here today, gone tomorrow” expert or author.

Here’s where your business payoff takes place.  When your target clients need to use a service that you provide, they’re going to use you; they’re not going to use someone else.  They know you. They trust you.  They will choose you.

Media training teaches you the skill set you need to be a great publicity guest.  Once you prove to the host that you are a terrific interview, good for the station, the listeners and good for host, they will ask you how interested listeners can get in touch with you.

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Bingo!  Your  excellent publicity guest skill opened up the door to talk about your book, your services, your website or whatever you are on the show to share with permission.  Perfect use of publicity!

Publicity For Book Promotion By Annie Jennings

Publicity For Experts & Book Promotion For Authors

Use Publicity For An Advantage In Book Promotion And Book Marketing

Media training teaches you the skills you need to market your book and promote your book with ease.  You’ll be relaxed and in the know by getting media training before you get started on your book promotion.

As part of your book promotion and publicity, you’ll be getting booked on radio stations and on TV shows.  You will be the quoted book author or expert in newspapers and magazines and you will need to be prepared.

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For example, the Annie Jennings PR radio campaign is one of the most powerful publicity radio campaigns in the publicity industry.  However, to get booked on these excellent shows, it is important to deliver an outstanding interview.

Where publicity is concerned, Book authors and experts should always be ready to do a great job for the show.  This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

NO PROBLEM!

Annie Jennings PR understands the strategy to deliver the desired outcome for the station and the listeners.  The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to the listeners.

So, ENJOY the process and get ready for a GREAT RIDE.  Getting booked on radio shows, on TV and in other media allows you to experience your mission in motion.  So get out there into world via radio, reaching millions, changing lives and empowering others.

In some publicity cases hosts have their own agendas and style.  In addition to being ready to discuss your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message.

Be sure to review CNN.com, MSNBC.com, MSN.com and any other news site before the interview for breaking news you should know about given your credentials and topic.  In publicity, you don’t want to be surprised with a breaking news tie-in – you want to be prepared.

Debate, conversation drives listeners to the edge of their seat.  No need to get angry, hostile or take debate personally.   Be polite (after all radio is also entertainment), but make your intelligent points.  Have any expected controversial commentary from either the host or a caller pre-written on index cards.  No need to get flustered. You are prepared and professional.  Just make your intelligent points and you will be fine.  You can also add buffer comments as “although you make an important point and I value your opinion, I strongly feel . . . . (And go into your comments).  Remember, GRACE under pressure.

Never say “I have no idea” as an answer or “I just read it somewhere” when asked for the source of a statistic.  Always have the sources of any facts and statistics at your fingertips.  Never make a representation where you do not have the source available.

Have a fantastic answer to the question “why did you write your book?”    Here is a sample of what you might prepare for yourself:   As a professional who has counseled teens for over 15 years, I realized that a simple set of rules for teens should help teens make great choices for themselves.  I compiled the most powerful tips in my new book “TEENS RULE” that shares the MUST KNOWS of being a productive, amazing teens.  Publicity For All!

Publicity & Book Promotion: Get Booked On TV & Radio!

You Need To Get Booked For Proper Publicity & Book Promotion

Maximize Your Publicity & Book Promotion Outreach By Getting Booked On TV and Radio

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Publicity & Book Promotion? Get Booked!

DIGITAL GENERATION; KIDS & TECHNOLOGY AUTHOR: Great job Lee Crockett, co-author of Understanding The Digital Generation and Managing Partner of the 21st Century Fluency Project.

Getting booked on TV and Radio to increase publicity and book promotion: Lee was booked on powerhouse radio shows that include:
KOA in Denver, The Leslie Marshall Show (a heavy hundred host), WLW in Cincinnati, The Lars Larson Show (Nationally Syndicated to over 150 Stations), KEX in Portland, WJR in Detroit, WBAL in Baltimore .

Publicity and Book promotion by getting booked on TV and radio led to bookings for our travel expert, Joe Molimock, of Let’s Go Travel Guides, he and his fellow explorers have canvassed the world’s most interesting places and roamed the globe in search of travel bargains.

TRAVEL SECRETS AUTHOR:  Joe’s booked on some great radio sharing his must know travel tips on major radio including KGO in San Francisco (#1, 50,000 Watts, High Arbitron) as well as the Nationally Syndicated Show on Citadel Communications that goes out to 100 stations across the country.

RELATIONSHIP AUTHOR: Congrats to our client Simon Casey PhD, author of the new book Couples In Chaos: Dr. Jekyll And Mr. Hyde Syndrome, for his impressive radio bookings on the #1 talk station, WBZ in Boston and the #1 talk station in Pittsburgh,
KDKA.  Dr. Casey also will appear on a Nationally Syndicated Lifestyle Show that goes out to 9 FM stations.

WHY GET BOOKED ON RADIO SHOWS:  Well, why not?  They are easy to do (no travel, no makeup, no hair, no rush to the studio and a lot less stressful).  Radio interviews generally take place over the telephone.  Annie Jennings PR books a powerful & influential radio campaign that gets you booked on major radio shows in the top markets in the USA.

Get booked on the radio and TV shows in the highest impact markets to improve the effectiveness publicity and book promotion efforts. Radio is perfect for author publicity and author book marketing. Appearing on the radio is easy to do, as the shows are done via the telephone. Reaching thousands of real live listeners with each radio show booking is within your reach!

Our talented and professional media training division makes you are prepared for your radio shows and understand how be a great guest.

Get booked only on top high powered radio shows and high listenership radio shows in major markets

Annie Jennings PR books the major radio shows in the major radio markets optimizing your publicity outreach.

Please contact Annie Jennings PR with your interest in booking your radio campaign with our firm.  Our contracts are guaranteed deliverables!

Find out more about getting you own radio campaign at http://www.anniejenningspr.com/radio_campaign.htm

Authors and experts who want to get booked on TV, radio, magazines, newspapers and on the internet sites should contact Annie Jennings PR at http://www.anniejenningspr.com

Find out about how radio can work for you at http://www.anniejenningspr.com/radio.htm.  Get booked for publicity and book promotion!

The Get Booked On TV Author Book Promotion & Expert Publicity Campaign Game

Get Booked On TV As Author Or Expert And Get The Advantage In Your Publicity And Book Promotion Campaign

Authors And Experts Let Annie Jennings Help You Get Booked On TV To Optimize Your Book Promotion And Publicity Campaign

Click Here For Free Publicity Consult with Annie!

PLAYER #1: One player is an author or expert ready to get booked on TV to get the advantage over their opponent in their book promotion and publicity campaign.  They are rising in the ranks and poised to take on the BIG DEAL established personalities already considered to be the thought leaders in the industry.

PLAYER #2: And next, we have the other player, the author or expert that gets booked on TV and has the advantage in their publicity and book promotion campaign.  They are the highly sought-after BIG DEAL player that gets all of the lucrative new business, big speaking events and prestigious opportunities.

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THEY WANT THE GOOD STUFF: One player wants what the BIG DEAL players have (all the good stuff), and the other player, the BIG DEAL player, wants to hold on to all the good stuff for themselves.  It’s OK to be either player.  You can play this game to blow away your competitors, whichever player they may be.  It’s called, “YOU CAN’T CATCH ME”

Annie knows the game well.  You get the advantage and keep the advantage.  You hit the ball out of the park.  The strategy includes media, BIG MEDIA.  After all, how can you win the author book promotion and expert publicity campaign game if you don’t get booked on TV?  You can’t.

To win the get booked on TV author book promotion and expert publicity campaign game, get booked on major shows such as FOX NEWS, CNN, CNBC or TODAY SHOW.  This allows you to hit the ball out of the park.  Getting booked as a TV expert in your city, going on TV on other big cities or landing a column in a respected, high traffic internet site allows you to hit the ball out of the park.  Winning the get booked on TV author book promotion and expert publicity campaign game requires getting booked on the high impact, high listenership radio shows in the biggest markets in the country and on nationally syndicated radio shows with famous celebrity hosts

Annie Jennings PR instantly understands how your credentials, wisdom, knowledge and experience fit in with the issues making headlines. She knows how to place you in the middle of the conversation to get you booked on the most powerful media available to you.

Why not invest your money in winning the get booked on TV author book promotion and expert publicity campaign game to create your competitive edge?

Annie Jennings PR believes that everyone can be successful, that everyone can compete and win enough business to make them happy. She simply helps you. Annie has what many people call the BLINK FACTOR. She instantly knows how to get you booked.

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FAIR DEAL Publicity: And the best part is the fair deal. It’s the famous Annie Jennings PR biz model in action. We BOOK the media opportunity for you, or there is no fee to you. That’s right, no booking, no fee. FAIR DEAL Publicity.  All this allows you to win the get booked on TV author book promotion and expert publicity campaign game.

Annie Jennings PR provides publicity, marketing, branding articles.

The Annie Jennings PR Publicity Library includes these titles:

How Publicity Creates The Ultimate Competitive Advantage For Yourself & Your Business

STRIKE IT RICH -REAL PUBLICITY STORY SERIES: What Did Our Average Joe’s Have In Common?

How To Use Public Relations Effectively To Achieve Thought Leader Status

Publicity Book Promotion & Promoting Books Tips

Publicity Q & A For Book Authors & Media Experts

Good Book Authors & Expert Vs Great Book Authors & Experts

Create An Author Showcase Website The Media Will Love

How To Get Ready For Your Radio Campaign

NEW! How To Be A Media Dream Guest

Want to read these articles?  Go to http://www.anniejenningspr.com/pages/special_reports.htm

How To Create An Online Publicity Media Kit For Expert Showcase & Promoting

How To Create An Author Expert Media BIO

How Authors & Experts Can Build A Powerful Platform For Mega Success
Book Promotion Strategies For Authors To Optimize Promoting Books- Get Mega Publicity

Get Book Publicity Now With Publicity Tips For Promoting Books Fast

How Authors & Experts Leave A Powerful Publicity Voice Mail For The Media

Book Marketing, Market Your Books Using Book Publicity & Book Promotion Strategy

Media Training Tips For Promoting Books On Radio Shows

How to Become a National Speaker

What To Do & Not Do After You Are Booked As A Guest On TV Or Radio Show Interviews

Be A HOT Radio Guest – Build Credibility, Expert Status & Get Book Promotion

Top 10 Guidelines For Authors & Experts To Get Booked On Breaking News Programs

The Benefits Of National Print Media – Get Booked As The Expert In Newspapers & Magazines

Want to read these articles?  Go to http://www.anniejenningspr.com/pages/special_reports.htm

Business Publicity, Business Promotion & Marketing Stratgy Using Radio, TV, Internet & More

Promoting Books Tips

Author Publicity & Author Marketing Tips To Create Expert Status
Business Promotion Tips With The Media

Low Cost Marketing Tips & Branding Wisdom & Strategy For New Client Success

How To Create An All Heart Business Your Clients Will Love

Radio Media Strategy To Promote Your Book, Business, Expertise
Business Strategy, Business Success & Corporate Communications Using Media Publicity

Corporate Communications, Marketing Strategy, Public Relations Corporate Strategy

Business Promotion With Media Exposure

Internet Marketing Promotion

Corporate Communication Strategy To Become An Industry Opinion Leader

Create A Media Bio For Business Promotion Strategy

Business Strategy Combined With Publicity Brings You To Your Nexl Level

Radio Publicity Tips For Being A Great Radio Guest

Want Publicity On The Radio? Here’s Some Publicity Tips To Get You Going

Author Marketing Strategy To Create Expert Status And Credibility
Get TV Publicity To Create Celebrity Status

How Publicity On TV Can Give You A Huge Competitve Advantage

Get TV Publicity, Radio Publicity & Speaking Events With An Online Media Room & Online Media Kit

10 Tips For Radio Interviews – How To Be A Great Radio Guest

10 Publicity Secrets For Success

Create A Wildly Successful Business Packed With Fun & Passion With No Stress!

How To Create An Awe-Inspiring Business Despite That It’s A Jungle Out There

Authors And Experts Realize Annie’s Radio Campaign Is Exactly What They Were Looking For!

Public Relations Firm, Corporate Communications, Business Publicity, Getting Booked On Big Media

Create INSTANT SUCCESS Using The Famous All Heart Business Model

How To Use Public Relations To Create Your Company, Business And Career Advantage

Creative Marketing Strategy & Publicity Using A Chain Letter – Get Creative, Have Fun

For more information please visit http://www.anniejenningspr.com

Annie Jennings National Radio Campaign gives you access to the big markets through major radio stations across the country!  All interviews are guaranteed to be big.  “Set yourself apart from your competitors with big radio shows that create expert status for you and allow you to expand your knowledge to comment on the issues of the day,” says Professional Publicist and Media Booker, Annie Jennings.

Getting Booked On TV: How To Get Booked On TV Today

Annie Shares Her Get Booked On TV Secrets For Getting Booked On TV

Not Geting Booked On TV?  Annie’s Clients Are Getting Booked On TV Daily!

ANY CITY, ANY TIME:  Want to get booked on TV?  Annie Jennings PR is booking many of the biggest lifestyle TV Talk Shows in major cities such as Sacramento, Fresno, Denver, Las Vegas, Salt Lake City, Phoenix, Chicago, Washington DC, Atlanta, Savannah, Charlotte, Hartford, Boston, Miami, Orlando and Tampa and lots more all over the USA.  Annie’s clients are getting booked on TV daily!

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NO BOOKING, NO FEE:  For our clients getting booked on TV, our media falls under our famous pay for play business model where you will only pay our reasonable publicity fee if, and only if you get booked on TV. Top morning shows are looking to book our clients on upcoming shows! Appearing as the guest is a great way to gain local exposure for your book, business and message as well as create celebrity status in your city.

OUR TEAM CREATES THE SEGMENT:  The best part of getting booked on TV is no previous TV demo is necessary for most shows and we create the perfect segments for you.  We can make sure you get booked on TV right away!

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GET TV DEMO TO SHOWCASE YOUR TALENT:  If you don’t yet have a TV demo, this is the perfect time to get one.  In order to get booked on TV on the national news and talk shows, a TV demo is a prerequisite.  Getting booked on TV is an excellent way to get some footage while gaining local celebrity status.

ANY CITY IN THE USA:  If you get booked for events other cities (any city in the USA!) on pleasure or business, we can help you get booked on TV in that city too.  Just let us know!

GO FOR IT:  “To get booked on TV for the first time is exhilarating and fun,” says Annie, “Our clients LOVE getting booked on TV because they secure valuable media assets they can use to enhance their careers”.

Wouldn’t you rather get booked on TV by Annie Jennings PR?

Annie Jennings PR, Publicity Firm

Annie Jennings PR, Book Marketing, Book Publicity, Book PR, Author Marketing

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity, marketing, social media creation and integration, promotion and book publicity services to experts and analysts who would like to showcase their expertise via the media.

Annie Jennings PR Clients

The Annie Jennings PR clients include CEO’s and C-Suite executives who want to stay visible to their customers, clients and shareholders by being seen and heard in the media commenting on socially relevant issues of the day. Annie Jennings PR also works with authors who wish to share their message with millions using Radio, TV, Internet & Print media.

Annie Jennings PR Radio Campaign

Annie Jennings PR books experts, analysts, CEO’s, executives and authors on the major media everyday and is well known for offering the most power radio campaign your money can buy, the “10 Million Real Live Listener Radio Campaign” offering bookings on the major player shows in the top markets in the country.

Want top notch publicity, book PR, book promotion and book marketing services?  Be sure to choose the right publicity firm for you.  Lots of clients enjoy the pay for placement publicity business model that offers guaranteed media outcomes for the author, expert or client does not have to pay.   This publicity model is gaining in leaps and bounds everyday as authors and experts who want to build national expert status, with just one placement at a time, get in on the action.

Annie Jenninngs Created Mega Publicity Strategy In Use Throughout The Industry: Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.

Annie Jennings PR is located in the New York City (NYC) area.

Contact Annie Jennings PR at http://www.anniejenningspr.com

Find out more Annie Jennings PR on http://www.anniejenningsbookpromotion.com

Read the Annie Jennings PR blog posts at http://www.anniejenningspr.com/blog

Annie Jennings PR, National Publicist