Archive for April, 2011

Annie Jennings PR Book Publicity Strategy

Book Publicity Strategy Using Media Outreach By Annie Jennings PR

Annie Jennings of the National Publicity firm, Annie Jennings PR is a National Publicist specializing in book publicity and promoting book authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.

BOOK PUBLICITY Strategy Tip #1:

A book publicity strategy for maximum exposure includes securing interviews on radio and TV shows, getting your name and expertise mentioned in magazines and newspaper articles as well on article placement on internet websites. Each of these media outlets are powerful venues for book publicity.

BOOK PUBLICITY Strategy Tip #2:

Getting booked as the guest on radio interviews is an important part of your overall book publicity strategy. Radio interviews in cities across the country allows you to access millions of people easily.  Interviews in the Top 25 or Top 35 markets and nationally syndicated shows are very effective for book publicity outreach and can bring you tremendous results.

BOOK PUBLICITY Strategy Tip #3:

The major benefit of getting booked on radio shows for book publicity is that the interview is generally about your topic and you have more control over the content of the interview than TV or print.   Radio interviews generally allow you to mention your book as well as the purchasing information in the interview.

BOOK PUBLICITY Strategy Tip #4:

Getting booked as the guest on a TV show, in your city or in cities across the country, is excellent for book publicity and name and book title recognition. Appearing on local and regional TV has huge benefits to your ability to market yourself to the most prestigious national shows and is vital to any successful book publicity campaign.

BOOK PUBLICITY Strategy Tip #5:

Appearing as the quoted expert in magazine and newspaper articles as a part of book publicity offer you the ability to tie your book into an article. Usually the article will include your name as well as the name of your book.

BOOK PUBLICITY Strategy Tip #6:

An excellent benefit to appearing in print media for book publicity is that TV appearances can follow the print article.

BOOK PUBLICITY Strategy Tip #7:

Article placements on major news sites should be included in your overall book publicity strategy. Major news sites offer massive exposure for one’s book publicity campaign. Internet sites can link to your site as well thereby driving traffic to your site.

ABOUT PUBLICITY FIRM, ANNIE JENNINGS PR: Annie Jennings PR provides media booking services to book authors and experts and her client appear on media outlets across the USA. The Annie Jennings PR clients have appeared on Network TV (NBC, ABC, CBC),) Cable News Networks (FOX NEWS CHANNEL, FOX Business, CNN, CNBC, MSNBC), Major Market Radio (High Impact, High Listenership Radio Bookings), Top Level High Circulation Magazines (TIME Magazine, NEWSWEEK, US NEWS, Kiplinger’s MONEY Magazine, Redbook, Woman’s Day, Woman’s World & more).

Annie Jennings of the National Publicity firm, Annie Jennings PR is a National Publicist specializing in promoting book authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.

Get Your Book Publicity Campaign From Annie Jennings PR.