Archive for September, 2011
Another Real Story: Blink Factor
September 12th, 2011 | Author: Annie Jennings
National publicity expert, Annie Jennings, of the National PR agency, Annie Jennings PR shares a real story about how to hire a publicity expert with the blink factor.
Can you hire any publicity expert these days? Not really. Some radio publicity experts have lots of experience working in PR. These publicity experts know where to find the best opportunities, along with how they are relevant to the authors & experts. Other so-called publicity experts are just starting out and not connected. They have to learn by making a few mistakes along the way. To be a publicity expert, a lot of training has to take place. Do you want someone new to learn with your money? Probably not.
Find a publicity expert with the blink factor. It’s the idea of having an instinctive ability to do your job after having perfected your skills over many years. They know exactly how to act in any situation.
Here is a real life story of the blink factor to demonstrate how important it is to the client to find someone who can take one look at you and instantly know what to do.
REAL STORY: The Blink Factor In Action In Everyday Life
Imagine you are just starting junior year in high school and are in need of a hair cut. You don’t want to look like a dork, but don’t know how to explain what he wants to the hair dresser. You want to look cool and not be made fun of at school. You go to the hair dresser with about 20 years of experience. She is known as being the best. The hair dresser says “I know exactly what to do, do not worry”. What do you get? The perfect cut.
Annie’s got it. She knows what to do.
About National Publicity Expert, Annie Jennings: Annie Jennings is a publicity expert with 18 years of experience in the publicity industry. Annie is the innovator of many of the publicity breakthroughs in PR and has mastered a skill sets that is widely used in PR today.
Posted in 
Can Radio Sell Books?
September 7th, 2011 | Author: Annie Jennings
Radio Publicity Campaign Secrets
Radio Publicity Campaign Secrets By
Annie Jennings PR
Many authors wonder if being a radio guest helps sell books? The answer is yes.
“Radio presents the author & their topic to the listeners,” says Annie Jennings, who has the #1 radio publicity campaign in the PR industry, “every book publicity strategy should also include a radio publicity campaign.”
Why?
Radio Publicity Campaigns Build Credibility With The Listener.
Appearing as a radio guest lets you get up close and personal with your audience. They are able to get to know you and if they like you, they are more likely to jump over to Amazon and buy your book You can dramatically impact your sales by doing a great job on the radio shows
Radio Publicity Campaigns Are Simple & Fast.
Cover a broad range with publicity and book promotion quickly and without the high cost of travel and time. Radio publicity takes place via phone. The station calls the author for the interview! To have an impressive radio publicity campaign outcome, the author should be prepared for the questions the radio host will ask them.
“Provide topic questions before the interview, and be ready for anything,” says radio publicist, Annie Jennings. Annie offers free media training designed for the fast pace and unexpected nature of your radio campaign. Since the interviews are over the telephone, the author can be ready with notes.
Radio Publicity Campaign Strategy & Success Tips
Radio Publicity Campaign Tip #1: Get Media Training. Being a great guest requires a skill set anyone can learn. How will you answer the question, “why did you write your book?” in a way that makes the reader want more info?
Radio Publicity Campaign Tip #2: Go through your book and think like a producer. What will they want? What will the listeners want? Remember, success depends on loyal listeners so producers will be on the hunt for topics that will engage, stimulate and entice their audience to tune in. Knowing what they will most likely ask you in advance helps you prepare high quality answers that move the interview forward and continue to allow you to showcase yourself.
Radio Publicity Campaign Tip #3: Be ready for the interview. Don’t use a cell phone. Provide the station with a phone number to a private location that allows you to focus without interruption. Always have a glass of water handy.
Annie Jennings is the creator of the industry’s best selling radio publicity campaign. The famous Annie Jennings radio publicity campaign books authors on radio shows that are the top shows in the country in highly populated cities.
The famous Annie Jennings radio publicity campaign includes free media training. Annie’s professional media trainer meets with you privately via telephone to teach the you how to be a great guest and promote your book without sounding like an infomercial. Plus, Annie’s media trainer is there throughout the entire radio publicity campaign to help the author should any questions arise. Book authors love Annie’s radio publicity campaigns. They are the greatest!
Tags: 
