Radio Publicity Campaign Secrets

Radio Publicity Campaign Secrets By
Annie Jennings PR

Many authors wonder if being a radio guest helps sell books? The answer is yes.

“Radio presents the author & their topic to the listeners,” says Annie Jennings, who has the #1 radio publicity campaign in the PR industry, “every book publicity strategy should also include a radio publicity campaign.”

Why?

Radio Publicity Campaigns Build Credibility With The Listener.

Appearing as a radio guest lets you get up close and personal with your audience. They are able to get to know you and if they like you, they are more likely to jump over to Amazon and buy your book You can dramatically impact your sales by doing a great job on the radio shows

Radio Publicity Campaigns Are Simple & Fast.

Cover a broad range with publicity and book promotion quickly and without the high cost of travel and time. Radio publicity takes place via phone. The station calls the author for the interview! To have an impressive radio publicity campaign outcome, the author should be prepared for the questions the radio host will ask them.

“Provide topic questions before the interview, and be ready for anything,” says radio publicist, Annie Jennings. Annie offers free media training designed for the fast pace and unexpected nature of your radio campaign. Since the interviews are over the telephone, the author can be ready with notes.

Radio Publicity Campaign Strategy & Success Tips

Radio Publicity Campaign Tip #1: Get Media Training. Being a great guest requires a skill set anyone can learn. How will you answer the question, “why did you write your book?” in a way that makes the reader want more info?

Radio Publicity Campaign Tip #2: Go through your book and think like a producer. What will they want? What will the listeners want? Remember, success depends on loyal listeners so producers will be on the hunt for topics that will engage, stimulate and entice their audience to tune in. Knowing what they will most likely ask you in advance helps you prepare high quality answers that move the interview forward and continue to allow you to showcase yourself.

Radio Publicity Campaign Tip #3: Be ready for the interview. Don’t use a cell phone. Provide the station with a phone number to a private location that allows you to focus without interruption. Always have a glass of water handy.

Annie Jennings is the creator of the industry’s best selling radio publicity campaign. The famous Annie Jennings radio publicity campaign books authors on radio shows that are the top shows in the country in highly populated cities.

The famous Annie Jennings radio publicity campaign includes free media training. Annie’s professional media trainer meets with you privately via telephone to teach the you how to be a great guest and promote your book without sounding like an infomercial. Plus, Annie’s media trainer is there throughout the entire radio publicity campaign to help the author should any questions arise. Book authors love Annie’s radio publicity campaigns. They are the greatest!

Radio Publicity Campaigns

Radio Publicity Campaigns For Authors & Experts

Radio Publicity Campaigns For Authors & Experts By Annie Jennings PR

As millions of authors self publish books, many of these authors are wondering how to promote their books? The answer is with radio publicity.

“I like radio publicity because of the wide exposure authors can receive from their radio publicity campaign,” says Annie, who provides radio publicity to authors. “Also, the interviews are conducted via telephone, so there is no travel or additional expenses.

What do authors need for a successful radio publicity campaign? One thing is a desire for their message to heard by thousands of people, or more. Next, Annie creates their message based on the message in their book and develops a segment idea.

The next step is for Annie to target the shows that match the author’s area of expertise and topic of conversation and pitch them to the show and set a date for the interview.  Annie provides you with free access to a media trainer with all of her campaigns.

Want to get booked on high impact shows in the top radio show markets in the country? Contact the national publicity firm that specializes in providing the most powerful radio publicity campaign in the industry, Annie Jennings PR.

Author Publicity Campaign

Author Publicity Campaign Tips By Annie Jennings PR

Annie Jennings PR Author Publicity Campaign Tips

WANT LOTS OF PUBLICITY & BOOK PROMOTION TIPS? This publicity special report prepared by the National Publicist, Annie Jennings, includes a set of tried and true publicity tips, book marketing and book promotion strategies. You’ll learn the importance of creating a book author and expert media website to showcase you and your book, the importance of getting top notch, impressive real testimonials, why you should tie your message into the news trends of the day as well as be a socially relevant book author and expert and why you should start your author media training in advance of launching your media publicity and book marketing campaign.

Author Publicity Campaign: Tip #1: CREATE A BOOK PROMOTION WEBSITE THE MEDIA & CEO’S WILL LOVE.

Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book’s cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you can discuss, your immediate contact info and well-developed media bio that outlines your credentials, education and experience.

Author Publicity Campaign: Tip #2: BECOME A NEWS ORIENTED BOOK AUTHOR.

The idea is to expand yourself as an author and apply your knowledge and wisdom to the issues of interest to society today. It’s a good idea to start blogging on timely news events or other stories that you find being covered in the major media. Blogging helps your create your point of view and you will get lots of practice in commenting on the trends making headlines.

Author Publicity Campaign: Tip #3: GET AUTHOR MEDIA TRAINING FOR YOUR PUBLICITY & BOOK PROMOTION CAMPAIGN.

For optimal success, you will need to learn how to make the most of each and every media opportunity and media appearance. You’ll need to practice your message, learn the skills of being a great guest as well as discover how to promote yourself and your book without sounding over-promotional. Media training teaches you how to be conversational and engaging while providing lots of essential information. The Annie Jennings famous radio campaigns including unlimited media training so you can become an excellent radio guest.

Author Publicity Campaigns

Author Publicity Campaigns By Annie Jennings PR

Annie Jennings PR Author Publicity Campaigns: How Authors Can Have Fun Without Selling A Single Book!

AUTHOR PUBLICITY: Book authors just want to have fun! That’s what America’s inspirational publicist, Annie Jennings says should be the goal. Annie delights readers with the wonderful ways writing a book can enrich your life that do not include book sales!

PUBLICITY QUESTION: Should an author’s measure of success be how many books they sell at the end of a day?

Before you answer, let’s take a look at some of the fun adventures book authors “simply must” have to promote their book.

1. FUN: Authors get to have fun. Yes, that is correct. They get to have a book party, and who doesn’t love a party?

2. NEW FRIENDS: They get to meet lots of new people everywhere they go.

3. RECREATE THEIR LIVES: They get to travel to new cities, see new sites, and go to faraway places they have always dreamed of visiting all in the name of promoting their new book.

4. NEW EXPERIENCES: They get to dare to do things they never would have done before such as giving a workshop, go on radio shows, be on a TV show – you know, “live the dream” kind of stuff.

5. CONTRIBUTE: They get to share the message in their hearts. You know the one, its call a piece of the puzzle. Everyone has one. The puzzle is called World Happiness and until everybody gets out their piece of the puzzle that lies within their hearts and places it in its spot in the world the puzzle will never be complete.

When you promote your book you are reaching the people whose lives you can help with your message. And in turn, whose lives will those people you helped go on and influence? And so on and so forth . . . Putting your message out into the world creates a domino effect of people helping people.

When you write a book you create meaning and purpose in your life.

The mistake authors make is to think that it’s about money or about sales when it is really all about the opportunity to create, to share your message, have lots of fun and contribute your piece of the World Happiness puzzle.

How can Annie help? Annie specializes in making author publicity meaningful, fun and an overall terrific experience for you. That’s right, the famous Annie Jennings PR helps authors and experts put their finger on your message (you know, the one that triggered your desire to write a book). Annie’s wraps your message, your underlying passion in the socially relevant headlines of the day and before you know it, BINGO, you are on a radio interview in the big cities reaching lots of people and having the time of your life in ways you never dreamed possible.

So, is your author publicity success determined by books sales?

FAMOUS ANNIE JENNINGS PR
 
 
“SKYROCKET YOUR CAREER”
PERSONALIZED CONCIERGE STRATEGY

Career Publicity For People ON THE MOVE
Who Want Everyone To Know It!

High Powered Business Professionals Say YES! To The
Annie Jennings PR Media Strategy

GET YOUR CAREER ADVANTAGE: Annie’s high powered publicity team (many say “magical” PR team) has done this for thousands of business professionals over the past 17 years, many of whom might be your competitors or could be the competitors that you can’t seem to crack.

REAL STORY: One of Annie’s clients, who created lots of career publicity for himself, told Annie this: “Now, I am the only consultant the company is interviewing for the job. The only question they have for me is ‘how much do they have to pay me to get me’?”

FREE STRATEGY MP3′S: GET REAL STORIES OF REAL CLIENTS TELLING YOU HOW TO DO IT (like they did!) at http://anniejenningspr.com/publicitypro.htm

IT’S NICE WHEN NEW CLIENTS ARE CHASING YOU!

Select Media Placements That Fit Perfectly Into Your Career Publicity Strategy

THE MORE MEDIA YOU HAVE, THE STRONGER YOU ARE: Appearing as the expert in the media is excellent for your career. You have clout. That’s right, clout. The ability to make things happen for yourself. You gain the respect of others. You can influence opportunities to your advantage.

IF YOU WANT TO BE AT THE TOP, YOU HAVE TO PLAY AT THE TOP: Wow, imagine being seen on FOX NEWS, CNBC or CNN (or all three?) and then posting the videos of you hobnobbing with famous hosts on famous networks!
Imagine you being the quoted expert in the Wall Street Journal or New York Times?

The sky’s the limit if you land your own professional column on a major news site. There would be no stopping you!

PUBLICITY AT THESE LEVELS IS NOT AUTHOR PUBLICITY: It’s for career professionals. It’s business publicity (although it’s OK to have a book). It’s publicity strategy to give you the competitive edge. It’s the strategy that helps you land the clients you go after.

The media demand is for experts discussing the issues making headlines. Major media at the highest levels is not about promoting a book; it’s about positioning yourself as a rising star who is at the height of his or her career . . . and wants to go higher!

DO YOU WANT THIS? If so, ask Annie to help you. Her PR firm books experts at the highest levels of media every day. Her clients land their own prestigious columns and they go to Hollywood for screen tests. Opportunity happens at Annie’s.

The trick is this – Annie knows what the media is looking for and can quickly tell you how your talents, expertise and credentials can naturally fit in with media demand. This ability saves you tons of time in building your career. People who are serious about creating their career advantage use Annie’s services.

Annie Jennings PR Book Publicity Strategy

Book Publicity Strategy Using Media Outreach By Annie Jennings PR

Annie Jennings of the National Publicity firm, Annie Jennings PR is a National Publicist specializing in book publicity and promoting book authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.

BOOK PUBLICITY Strategy Tip #1:

A book publicity strategy for maximum exposure includes securing interviews on radio and TV shows, getting your name and expertise mentioned in magazines and newspaper articles as well on article placement on internet websites. Each of these media outlets are powerful venues for book publicity.

BOOK PUBLICITY Strategy Tip #2:

Getting booked as the guest on radio interviews is an important part of your overall book publicity strategy. Radio interviews in cities across the country allows you to access millions of people easily.  Interviews in the Top 25 or Top 35 markets and nationally syndicated shows are very effective for book publicity outreach and can bring you tremendous results.

BOOK PUBLICITY Strategy Tip #3:

The major benefit of getting booked on radio shows for book publicity is that the interview is generally about your topic and you have more control over the content of the interview than TV or print.   Radio interviews generally allow you to mention your book as well as the purchasing information in the interview.

BOOK PUBLICITY Strategy Tip #4:

Getting booked as the guest on a TV show, in your city or in cities across the country, is excellent for book publicity and name and book title recognition. Appearing on local and regional TV has huge benefits to your ability to market yourself to the most prestigious national shows and is vital to any successful book publicity campaign.

BOOK PUBLICITY Strategy Tip #5:

Appearing as the quoted expert in magazine and newspaper articles as a part of book publicity offer you the ability to tie your book into an article. Usually the article will include your name as well as the name of your book.

BOOK PUBLICITY Strategy Tip #6:

An excellent benefit to appearing in print media for book publicity is that TV appearances can follow the print article.

BOOK PUBLICITY Strategy Tip #7:

Article placements on major news sites should be included in your overall book publicity strategy. Major news sites offer massive exposure for one’s book publicity campaign. Internet sites can link to your site as well thereby driving traffic to your site.

ABOUT PUBLICITY FIRM, ANNIE JENNINGS PR: Annie Jennings PR provides media booking services to book authors and experts and her client appear on media outlets across the USA. The Annie Jennings PR clients have appeared on Network TV (NBC, ABC, CBC),) Cable News Networks (FOX NEWS CHANNEL, FOX Business, CNN, CNBC, MSNBC), Major Market Radio (High Impact, High Listenership Radio Bookings), Top Level High Circulation Magazines (TIME Magazine, NEWSWEEK, US NEWS, Kiplinger’s MONEY Magazine, Redbook, Woman’s Day, Woman’s World & more).

Annie Jennings of the National Publicity firm, Annie Jennings PR is a National Publicist specializing in promoting book authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.

Get Your Book Publicity Campaign From Annie Jennings PR.