Archive for the ‘Business Publicity’ Category

Business Publicity Book Promotion & Marketing Success

How To Add Energy To Your Book Promotion Business Publicity & Marketing

Annie Jennings PR Shares Marketing, Publicity & Book Promotion Tips For Success

How To Create A Rush Of Energy In Your Business & In Your Life:

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GET RID OF DISTRACTIONS:

NO PRESSURE:

BUSINESS INPIRATION TIPS – THE ENERGY CREATION OF FOCUSING ON SOMETHING BIGGER:

PLAN SOMETHING BIG – WAY BIG!

WE KNOW THIS – YOU ARE EITHER GROWING OR “UN-GROWING”.

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Truly, there is no OFF switch on growing or “un-growing” so be honest – would you rather be growing or “un-growing”?  It’s the “use it or lose it” philosophy.  But as quickly as you LOSE it, you can get it back.  It’s our nature to survive and if we starting using a muscle, our body quickly builds up the muscle so it can do more.  Our instinctive intelligence – let it work for you.  You have been reading business publicity, marketing & book promotion tips by the USA’s top national publicist Annie Jennings of Annie Jennings  PR.

Business Publicity Strategies By Annie Jennings PR Top National Publicist

Annie Jennings Shares Publicity Secrets For Business, Authors & Experts

Business Publicity By The USA’s Top  National Publicist Annie Jennings PR

Do you want to reach your business market with your marketing message?

Do you want to secure success in your with publicity and marketing?

Do you want to be seen as an authority in your business and one of your industry’s thought leaders?

Do you want to create a powerful corporate communications strategy?

BUSINESS PUBLICITY IS YOUR ANSWER:  That’s what business marketing, corporate publicity, business promotion and marketing with the media is all about.  You get your name out in various venues as a contributor creating a competitive advantage for your business.  Without sales, your company goes out of business.  One way to get sales is to position yourself as a strong business, with excellent leadership.  Getting publicity for your business allows you to share your knowledge and allows you to showcase your business, company or corporation as a big player in your industry.

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MAKE SURE THEY KNOW YOUR NAME – GET MEDIA FOR YOUR BUSINESS BY GETTING MEDIA FOR YOURSELF:  It’s great for your company to seen and heard in numerous  powerful media outlets including TV, radio, internet, newspapers and magazines.   It’s important to stay visible to your business target market.   Staying visible with the media creates national expert status for you and respect in your community.

GET YOUR COMPANY SPOKESPERSON OR CEO RADIO INTERVIEW SHOWS IN MAJOR CITIES AND ON BIG SHOWS.   Get booked on the top radio shows in the top 35 or the top 50 radio markets (high impact, high listenership shows) and reach large numbers  of listeners.   Being able to do the interview via telephone is a big plus for business publicity.  The format for radio is to be content rich while promoting your business responsibly in the interview as well.

BUSINESS PUBLICITY EXPERT – Business Promotion & PublicityAnnie Jennings PR is a book promotion, marketing, business publicity and media strategy firm that works with major and influential national media including CNBC, FOX Business, CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Woman’s World, Woman’s Day, Ladies Home Journal, Redbook, , Men’s Life, Wall Street Journal, Washington Post & lots more media outlets.

ABOUT BUSINESS PROMOTION & BUSINESS BOOK PUBLICIST ANNIE JENNINGS
Annie Jennings PR is famous for her pay for performance publicity programs and expert status credibility building programs that thousands of businesses have used to promote themselves. Annie Jennings is well known for her BLINK FACTOR where she instantly identifies your personal path to success.  Annie Jennings PR helps you apply your business to the events of the day so you can achieve your goals and dreams.  ”Magic happens at Annie Jennings PR”.

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MAJOR MEDIA BOOKINGS FOR BUSINESS PROMOTION: Ask for your free consultation with no obligation. Find out how you can get outstanding business publicity by getting booked on major media positioning your business as a  leader. Want to new clients? High quality Media is the key!  Contact Annie Jennings PR and find out how you can get booked on many of the major radio shows.  Enjoy radio interviews in the top markets and shows in the major nationally syndicated shows and networks.   Remember, helps you share your message with millions of listeners, create expert status for you and your business and enjoy outstanding business publicity success!

Successfull Business Publicity And Business Marketing Strategies

Business Publicity And Business Marketing At Their Best

Business Marketing Strategies and their Importance

It’s more important than ever for your commentary to be seen and heard in the media by your prospective clients.  Annie’s successful business publicity and business marketing strategies position you in a place that is significant to your market where you can be the expert on the relevant subject.

The idea is to have more exposure to your target market than others consistently over time. In this way you can add to the power of your status within your industry and with it your ability to influence your market’s buying decisions.  Annie Jennings PR is a public relations firm that provides individual and business publicity and marketing strategy that helps position them as a leader in their field.

Business Publicity Strategies Tip For The Competetive Edge

Want the competitive edge? Build up your bio and your reputation by being the quoted expert in the news, on radio shows and on TV.  remember that you will only secure media exposure by adding good content to the issues in your industry intelligently with an experienced point of view.

Competition is intense as established businesses have positioned themselves with business publicity strategies and business marketing strategies to preserve their current position as well as to secure new business to ensure their survival throughout the recession.  The competition is using successful business marketing and business publicity techniques to strategically invest their resources.

Business PR Question

How should consultants and spend their business publicity and business marketing dollars?

For the individual building a name, the answer is to become an expert in their field, branding themselves as a thought leader and an influential vioce in the community. They should be thought of as a person or business whose voice and opinions matter.

How do they that?

In a nutshell, by using business marketing and business publicity.  They showcase their wisdom, knowledge and experience by appearing on radio shows, TV shows, in newspapers and magazines or on internet news sites as the commenting expert.  They will be seen as adding content and value to the issues facing their marketplace. This publicity and marketing strategy keeps them visible, and more importantly, vital to their target market.  To do this, be current on the news in the industry, develop thoughtful and useful opinions to keep them engaged in a meaningful way.

Business Publicity Strategies Thought Experiment

Let’s illustrate the point: If someone wanted to hire a financial planner to help invest their hard earned dollars for growth and safety, would they pick someone who might be on old news or would they rather work with the finance expert they recently saw on their local news or local morning show, read about in the area’s newspaper, or watched on national TV being interviewed by a popular host and/or read about as the quoted expert making an important contribution in a major newspaper or magazine?

Business marketing strategies, a.k.a. business publicity strategies and branding strategies can keep businesses and professionals, such as the financial planner in the example above, competitive and successful despite economic conditions.

Business Marketing Strategies Tip

A big part of business marketing strategies success is being able to list your qualifications and credentials in an interesting way.  Have the reader thinking about what those speaking events must have been like, or how great your shows must have been.  As an example, here are some of mine:

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services.  We help clients achieve their highest level of success using media outreach in Radio, TV, and Print along with successful business marketing strategies. Annie Jennings PR is well known for advising clients on how to best use marketing dollars for optimal impact given their personal and professional goals. Annie Jennings also invented the “Pay For Placement Publicity Strategy” that gives clients the specific media exposure required by their marketing strategy without the high cost of monthly retainers.

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Annie Jennings PR has been honored as guest presenter for the Harvard Club of Boston, The ASJA (American Society Of Journalists And Authors) and presented as a guest lecturer for NYU’s Publishing Program.  She has worked with many major publishers from New York to San Francisco, popular celebrities and highly credentialed authors and experts as well as prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

Annie Jennings has been featured in Entrepreneur Magazine, Fast Company, US Weekly, AOL.com, YAHOO.com The Street.com, and more. With over 15 years of real experience, Annie has booked thousands of guests and worked with the top publishers, authors and experts in the industry in providing her business publicity strategies.

Funny Excuses To Avoid Business Publicity Success

Business Publicity Can Only Work If You Do It

Business Publicity Story

“You should take wireless lunch orders”

“Yeah, but then I have to hire someone to man the internet station.”

I nodded.  That was true.

This bagel shop could use business publicity to double its business, triple its business just by asking for the email addresses of the customers that pack the place on Saturday and Sunday mornings for what’s got to be the best bagels since Brooklyn (seriously people come from Philly to get these bagels).

Are these customers hungry at lunch time during the week?

Of course they are.  Business publicity opportunity anyone?

If you were their favorite bagel shop and you served up a delicious lunch menu that conveniently arrived in their email just as they started to wonder about lunch . . . what do you think would happen?

What if they could place their orders on your website?

What if they could email their orders in?

What if they could call their orders in to a nice friendly employee who excitedly asks, “how may I help you?”

Could there be more of a need for business publicity?

WOW YEAH!

BUT NO:  “Then I would have to get someone to man the internet station,” said the owner.

And one more thing, one day I was in there, and noticed they had MENUS!   And they were excellent – lots of choices, and the perfect size to mail, postcard style.  They had a spot for stamps and labels. They were good to go.

Now that’s an idea. How about sending menus out to the local businesses in the area?  Most offices have stacks of menus held together by paper clips.

Is your menu in there?  I think not!

But your competitors are.

Your competitors have your customers’ email addresses.

“I was wondering what I was going to do with all these menus,” said the owner.

BUT NO:  “Then he has to get someone to put the stamps on, and bring them to the post office . . . ”

For a minute I think about how great it would be if he optimized Facebook and Twitter . . .

BUT NO, he would say, “because then I would have to get a bird”.  Talk about a business publicity disaster!

Social Media As Publicity

New Publicity Strategies

1. Do I Want Online Publicity?

More companies are asking:  Should we be on Facebook and Twitter?  The answer is definitely YES!  The big question is how do you create, optimize and manage your social media publicity to attract more customers, rather than anger them (for example, with a BUY BUY BUY strategy)?  How do companies monetize their social media?  Should they expect to make money on social media?  Annie Jennings PR has cracked the code on how to earn a return on your social media initiative.  Her publicity strategy expands your social media into opportunity.

Find out more about Annie Jennings PR’s social media publicity package at http://www.anniejenningspr.com/social_media_signup.htm

How Do I Get Online Publicity?

Social Media publicity allows you to acces more potential consumers then has ever been possiblewith publicity in the past.  Social media publicity should be an important aspect of your overall marketing and publicity initiatives.  Annie Jennings PR has a team of social media experts to help you achieve the ultimate presence in the social media world.

GOT TWITTER?  It’s a must have as businesses across the country using it.  However, setting up a twitter account is very different from optimizing it.  Our team helps you optimize your Twitter presence so that you are building relationships and new opportunities every day.

Lots of social media resources at http://www.anniejenningspr.com/social_media.htm

GOT FACEBOOK? Why not? It’s fun and millions are doing it.  But how do you do it well?  That’s the secret!   What are the mistakes to avoid?  How can you do damage your brand by using the wrong strategy and how do you manage negative comments?  Find out how to create and optimize an outstanding social media strategy.  It’s worth the time, effort and financing as social media is the land of the people and if people are your customers or clients, you better be in the conversation.

Social Media Is About The Big Picture Too:  Social media is part of your overall outreach strategy and complements your other publicity and marketing outreach programs.  Remember, your competitors are flocking to social media creating urgency for you to be there too!

WANT SOCIAL MEDIA:  You’ll want Annie’s team of experts who work with select clients to maximize their social media presence.  Contact Annie at http://www.anniejenningspr.com/social_media_signup.htm.  Online publicity made simple!

Rules For A Successfull Business Publicity Strategy

Using Business Publicity For More Success

Business Publicity Rule #1

Business publicity is about watching your clients.  Your competitors don’t buy your products, your clients do.   But what if you are not offering services that meet your client’s needs?  You will lose these clients to other companies who offer what your clients want.  So, the question is, what does the client want? Well, realize how your client makes money and create services that help them do it.

Is business publicity about spying on your competitors?  No!  Leave your competitors alone, they are too busy worrying about you to worry about their customers.  Plus, if you find yourself spying on your competitors it is a sign you are not focused.  If you are stealing from your competitors you are just creating more of what could be a bad product.  Get creative to surpass your competitors without ever looking at them.

For good business publicity, trust only yourself.  You know what is good for your clients.  At Annie Jennings PR, we do not care what our competitors offer.  We create new, next level products and services that meet the expanding needs of our marketplace.

Your competitors may not know what that is, they may be stuck in the mud, they may be too busy copying products from others.  Do not do that.  If you have to copy products, you’re are robbing yourself of the opportunity to apply your knowledge, experience and creativity to your services to create bigger, better and more powerful outcomes for your clients.  That is real business publicity.

Business Publicity Rule #2:

Business publicity promotes your brand.  People buy brand.  People buy name brands that they feel they know and trust.  This is a very fast world and we make choices based on our impressions of the reliability of the company we are working with.  Given a choice, we will choose the company that immediately fills us with confidence.  Brand names matter.  Let’s pretend you are buying a car from Mercedes and someone said, do you think are you getting quality?  Of course!  But what about buying a car that is similar to a Mercedes in features and quality from a little known company called Gertrude’s Good Cars.  Even if Gertrude’s Good Cars were better than a Mercedes and even cheaper would you buy one?  Of course not!

As a business publicity example, our clients are proud to announce they are now with Annie Jennings PR.  The media immediately recognizes us wherever we go in any venue.  We are branded.  They know our name.  They trust us.

Business Publicity Rule #3

Everyone wants to buy the better mouse trap.   So, your job is to simply create one. Know what outcome your service or products provide your clients.  Next, how do they use them to get their desired outcomes. You make the connection between your services and your clients’ success, you get lots of business.

Business Publicity Rule #4

Business publicity leads to a flow of clients.  What’s the fastest way to create a non-stop flow of new clients?  Guarantee your outcomes.  No one pays unless they get the desired outcome.  Sounds risky right – exactly.  It also ignites a tremendous drive to creativity where you immediately see the flaws in the services you offer.   If you are not getting paid unless your client gets the deliverable, you will be determined to make your services better.

Further more, you will learn to upgrade your services so not only do they get the deliver but the deliverable matter to them.  In that, the deliverable actually provides your client with POWER to offer “deliverables” to their client . . . and so on and so forth.

Business Publicity Rule #5:

Use business publicity to provide content to your clients but also provide a product that ONLY YOU can deliver.   This way, you are NOT in the information selling business, which is not really profitable.  Selling just information is not working with the tremendous amount of content available free on the internet so where you may hear stories of a few making it big selling content those are very special situations.  The better, more common strategy that makes sense for millions is to provide content so when your clients are ready for services, they choose you. And when you become really big in your BRAND, you can then sell product.  Business publicity made simple!

Business Publicity - Finding Success

Business publicity is essential for optimal success.

Business Publicity Starts With Your Customers

Business publicity will help your client and customers feel good about their choices.  They want to buy from thriving businesses that are vibrant, healthy and on the move.  They want to buy from businesses they see on TV, they read about in newspapers and they listen to on the radio.  No one likes walking into a store with no energy, no action and no customers.  Publicity creates buzz around your business, brings in the action that creates the energy to attract more success.   Business publicity is a catalyst for success and getting lots of business publicity can set you apart from your competitors.

Business Publicity Is Best When There Is A Lot Of It

Get lots of publicity for your business, as your business publicity becomes an asset for your business rather than an expense.  No one likes to throw money away, as sometimes is the case with advertising.   However, with business publicity  your investment becomes an asset that you can use over and over again to position your company as a business on the move.  Companies that get lots of business publicity realize that this publicity is essential for their success.  Whether it’s an article featuring their business in a local newspaper or magazine, or getting booked on a radio interview that reaches their target market, or appearing on TV as the guest, businesses find that publicity works to establish their image and build credibility a trusted source of products or services.

For more business publicity strategy on how to achieve success and business publicity momentum go to www.anniejenningspr.com.

Successfull Businesses Thrive On Publicity

Combine Your Vision With Publicity For More Success

Publicity Is Strength, Strength Is Success

Find out how to have lots of publicity success in your life while experiencing balance and happiness. Achieving success is a process that takes place over time and there really is no bullet to becoming overnight success. It does take time. The idea is to make the journey fun.  Expressing yourself, creating new thought, new products for your market, new processes and ways of thinking about your industry is very rewarding and exciting.  Want to start having fun every day? It’s easy! Just start sharing what you have. How easy is that? Share your knowledge with others who could use the information to empower themselves and their business. They will love you for it of course and the buzz about you will begin to grow.

WOW! Want to be an Annie Jennings PR client?  Just fill out the form at http://www.anniejenningspr.com/experts.htm and Annie will speak with you personally!

Now Add Great Publicity To Your Business

When people seehow smart you are, how nice you are and how much you care about your community and when they are ready to do business, they will call you. Just think, you get all these new clients just by sharing what you already have.  It’s good to get the basics down right off the bat. You can be successful too. Success is not just for the Donald Trump’s of the world. Anyone can have it. You can have it. Select your business wisely though, as without passion, the daily fuel of success, you won’t be able to have the consistency over time that successful businesses need. You will lose your passion. You will get bored. So start by doing something you love to do. Think about who would buy your product or service. Study what they really need and make it. Create it!

Love these tips?  Plenty more publicity resources at http://www.anniejenningspr.com – the site is loaded with FREE publicity information.  Enjoy!

Go Get Publicity Now

Remember to listen to your market as they will tell you everything you need to know about whether you are providing the right products services. Keep in mind that again, your market will tell you by their actions – are they hiring you? Keep yourself and your products and services cutting edge, useful and beneficial to the client. If they can see that their return on investment is greater than the cost of your services then you have a new client. Keep creating until you can offer this to your clients.  Once you realize that you can do it too, you can get out there and make it happen. A secret that I can share is this: just keep going and listen to your market. What are they telling you? Are they hiring you? Yes, good, do more of what you are already doing and continue to expand and create new ideas. Are you hurting for clients? Create what they will buy. Know your market place and keep creating and developing until you hit the nail on the head, that is, you, have a product that fits the needs of your marketplace. Look to your marketplace for the answers- what are they buying? Can you offer a better deal? Add more value? Can you build a better mousetrap?

Check out the famous #1 radio campaign created by Annie Jennings PR.  Tell us of your interest in publicity at http://www.anniejenningspr.com/radio_campaign.htm.

Publicity Plays A Major Role In Successful Business

Annie Jennings Pr has the successful publicity formula!

1. Publicity And Business Success

The secrets of business success lie in solid principles of clients being able to know, love and trust your brand and by creating a powerful promotion and publicity strategy for your business.  Publicity should make your clients and customers want to know your name, they certainly want you to have a good reputation and they want to feel like their money is well spent when they do business with you. They want to trust that you will deliver the outcome they are purchasing and you will stand behind your product.

Want more business success tips? Plenty of free resources at http://www.anniejenningspr.com

2. Publicity Is Perfect For Branding

To create a business model where everyone knows your product, stay visible to your market. You can write articles, sponsor community events, advertise, initiate an internet marketing campaign, get your business online, build a website for your community. The idea is to be seen everywhere.  Treat each client with respect. You will earn a reputation of being a solid business. Never underestimate the power of word of mouth. The more your clients love you because of their great experience, the more people they will tell. When they are asked about working with you or buying your products they will have great things to say about you.  Lots of real client success stories at http://www.anniejenningspr.com/publicitypro.htm.  You will love the stories and you can learn lots of success strategies directly from our clients who have turned their investment into profit for their business.

3. To Avoid A Bad Reputation, Use Good Publicity

The reverse is true with a bad experience. You can be sure they will tell everyone about their bad experience.  Take good care of your customers and be sure every aspect of your business model treats your customers like royalty.  Never say one thing and do another. Keep your advertising and marketing grounded in helping your customers make the best choice for themselves. No one likes to be “sold”, it makes them distrust the entire business. Respect your client base, don’t make statements you can’t back up, treat clients like gold and stay consistent.

One mistake many businesses make is they start a marketing or outreach campaign and then stop.  This sends a varied messages to your market and they will never know when you will be there and when you will not.

Remember, visit http://www.anniejenningspr.com for a tremendous selection of business and publicity resources.

Business Publicity Campaigns Are Essential To Successful Business.

Business publicity made easy using the business marketing strategies of Annie Jennings, expert media strategist.

1. When Designing A Business Publicity Strategy, Keep In Mind That Advertizing Is The Key To Marketing Your Business.

It takes time to create everything, and this is especially true when it comes to creating your business publicity strategy.  The idea is to make the journey fun and not filled with stress and anxiety. Express yourself, create new products for your market, new processes and ways of thinking about your industry.  This can be very rewarding and exciting.

2. Business Publicity Is About Sharing Your Message – Get Booked On National TV Show Such As CNNand FOX NEWS.

Business publicity is about sharing great and usable information with your marketplace. You will find that doing this is fun and creates excitement! Knowing you are helping others is fulfilling and can give you an incredible thrill. We all love a thrill so why not do things that make our day exciting by sharing our knowledge, skills and strategies with our target clients? They will love you for it and you will start the ball rolling for them. Then, when they are ready for the next step, they can give you a call or they are able to refer business to you. People remember who helps them when they need it the most.  And will send you clients in the future.

Who wants mega publicity? Find out how you can get the right media for yourself at http://www.anniejenningspr.com/experts.htm

3. The Right Business Publicity And Business Marketing Plan

You can play, you can win. You can be the star of your life. Success, prosperity and passion for everything you do is possible for you.  Remember, it’s not just others  and other businesses that get the really good stuff in life. You simply do what inspires you in life and in business and you will find that work becomes like play to you.  Time spent working in your business is essential to building it.  Businesses do not build themselves. If putting in time is like being in jail, you know you are in the wrong business. Consistency over time wins so you better love what you are doing so you have the energy to do what it takes to be very successful.

4. Marketing Your Business Starts With A Business Publicity Strategy.

When you realize that you can achieve the business publicity success you have always dreamed of, you will be inspired and passionate and able to create this for yourself and your business.  Another essential element of your business success is to just keep going and listen to your market.  What are they telling you? Are they hiring you?  Are they sending you a message? If so, do more of what you are already doing and continue to expand and create new ideas.  Are you hurting for clients? Create what they will buy. Know your market and keep creating and developing until you have a product that fits the needs of your marketplace.  Look to your marketplace for the answers- what are they buying? Can you offer a better deal? Add more value to an existing product?  Build a better mousetrap?  If so, go for it.  It is one of the secrets to business publicity success.

How about a publicity consult?  Find out how the famous Annie Jennings PR book marketing and book publicity campaigns can help you.  Just let Annie know of your business publicity interest at http://www.anniejenningspr.com/experts.htm