Posts Tagged ‘annie jennings’
Author Wake-Up Call
October 5th, 2011 | Author: Annie Jennings
Book Publicity
Book Publicity For Authors
Book Publicity For Authors By Annie Jennings
Why In The World Would You Want Everyone To Know About Your Book?
Good question.
Probably because your book is a showcase of your passion, knowledge, experience, education, credentials and wisdom plus because in your opinion, it’s a really great read.
Well, if you know your book is packed with important perspective and information, how do you get others to know that too?
You get BOOK PUBLICITY.
What?
That’s right; you get book publicity that showcases you as the author along with your ideas.
How do you get book publicity?
There are many ways to get book publicity that include traditional media outlets as well and internet opportunities and of course, social media.
How does an author begin to get book publicity?
A good idea is to google for a publicist that works with books and can get you and your book out into the media. Getting booked on radio shows as the guest interview is a great way to jumpstart your book publicity because the interviews are live and allows you to reach a significant audience quickly.
Should You Use Google To Find Book publicity?
Yes. The idea is to find a publicist with a strong track record of booking the bigger radio shows in the bigger cities and who has an expertise in working with authors on their book publicity. You want to go BIG, FAST!
Do Publicists Specialize In Book Publicity?
Yes. There are lots of different areas of specialty within the publicity industry and you should hire publicists for their area of expertise, if it matches your book publicity goals and objectives.
What Are The Best Book Publicity Campaigns For Authors?
The guaranteed deliverable publicity campaigns where you only pay for interviews or media placements that actually happen or where the publicist does not keep your money, if the campaign is not delivered to you in its entirely. Want another important aspect of getting book publicity? Appearing live on radio shows as the guest is extremely fun and fulfilling as you know you are getting your message out RIGHT NOW and getting your chance at contributing to socially relevant media ideas.
Who Is Book Publicist Annie Jennings?
Annie is a national book publicity expert who specializes in radio publicity campaigns for authors. The famous Annie Jennings PR book publicity campaigns include radio booking on radio shows that have high listenership and high impact in the top cities in the country. Annie Jennings PR also books authors on regional and nationally syndicated radio shows.
Posted in Book Publicity | 
Tags: annie jennings, book publicist, Book Publicity, Publicity | 
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Q and A With Annie
October 4th, 2011 | Author: Annie Jennings
Book Publicity
Book Publicity Questions Answered
Book Publicity Questions Answered By Annie Jennings
Do you have to be a rocket scientist to get great book publicity for your new book?
What does it take to get book publicity?
Is getting radio publicity good for book sales?
How does getting booked on TV shows impact book publicity?
Should authors buy internet advertising to promote their books?
“These are all great book publicity questions,” says National book marketing expert, Annie Jennings PR. Authors are asking questions on how to get book publicity and there are some important strategies these authors should know.
BOOK PUBLICITY BASICS:
Annie Jennings presents the fundamentals of a book publicity strategy.
Book Publicity Tip #1
Remember it’s about reaching people with the message of your book, about the “what’s in it for the buyer”. So, think about your buyer first and the sale second. If you focus on how many books am I selling you will never get to the real secret of book sales which is why should your target marketing buy your book.
Book Publicity Tip #2
In a recent survey conducted by Annie Jennings PR, book authors reported that the personal touch made a big difference in books sales. Author created events, workshops, gave lectures, invited people to luncheon and threw book parties and not only had lots of fun, they sold books too.
Book Publicity Tip #3
Remember, to be everywhere. You never know where you next sale or next big opportunity will be so get publicity online, in social media and in traditional media outlets all at the same time. Think of an effective book marketing strategy as a wheel with each spoke representing another way to reach your target market. The more spokes; the more outreach; the more success in your book publicity strategy.
Annie Jennings is a book publicity specialist who has worked with authors and experts booking them on radio shows, on TV shows, on the Internet as well as in magazines and newspapers.
Want more book publicity strategy? Visit: http://www.anniejenningspublicity.com
Posted in Book Publicity |
Tags: annie jennings, annie jennings pr, Book Publicity, Publicity |
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Annie Jennings PR Book Marketing, Book Promotion, Publicity Pro
September 5th, 2010 | Author: Annie Jennings
Annie Jennings PR, Publicity Firm
Annie Jennings PR, Book Marketing, Book Publicity, Book PR, Author Marketing
Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity, marketing, social media creation and integration, promotion and book publicity services to experts and analysts who would like to showcase their expertise via the media.
Annie Jennings PR Clients
The Annie Jennings PR clients include CEO’s and C-Suite executives who want to stay visible to their customers, clients and shareholders by being seen and heard in the media commenting on socially relevant issues of the day. Annie Jennings PR also works with authors who wish to share their message with millions using Radio, TV, Internet & Print media.
Annie Jennings PR Radio Campaign
Annie Jennings PR books experts, analysts, CEO’s, executives and authors on the major media everyday and is well known for offering the most power radio campaign your money can buy, the “10 Million Real Live Listener Radio Campaign” offering bookings on the major player shows in the top markets in the country.
Want top notch publicity, book PR, book promotion and book marketing services? Be sure to choose the right publicity firm for you. Lots of clients enjoy the pay for placement publicity business model that offers guaranteed media outcomes for the author, expert or client does not have to pay. This publicity model is gaining in leaps and bounds everyday as authors and experts who want to build national expert status, with just one placement at a time, get in on the action.
Annie Jenninngs Created Mega Publicity Strategy In Use Throughout The Industry: Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.
Annie Jennings PR is located in the New York City (NYC) area.
Contact Annie Jennings PR at http://www.anniejenningspr.com
Find out more Annie Jennings PR on http://www.anniejenningsbookpromotion.com
Read the Annie Jennings PR blog posts at http://www.anniejenningspr.com/blog
Annie Jennings PR, National Publicist
How To Dominate Using Business Publicity Secrets With Annie Jennings PR
August 9th, 2010 | Author: Annie Jennings
Successfull Business Publicity And Business Marketing Strategies
Business Publicity And Business Marketing At Their Best
Business Marketing Strategies and their Importance
It’s more important than ever for your commentary to be seen and heard in the media by your prospective clients. Annie’s successful business publicity and business marketing strategies position you in a place that is significant to your market where you can be the expert on the relevant subject.
The idea is to have more exposure to your target market than others consistently over time. In this way you can add to the power of your status within your industry and with it your ability to influence your market’s buying decisions. Annie Jennings PR is a public relations firm that provides individual and business publicity and marketing strategy that helps position them as a leader in their field.
Business Publicity Strategies Tip For The Competetive Edge
Want the competitive edge? Build up your bio and your reputation by being the quoted expert in the news, on radio shows and on TV. remember that you will only secure media exposure by adding good content to the issues in your industry intelligently with an experienced point of view.
Competition is intense as established businesses have positioned themselves with business publicity strategies and business marketing strategies to preserve their current position as well as to secure new business to ensure their survival throughout the recession. The competition is using successful business marketing and business publicity techniques to strategically invest their resources.
Business PR Question
How should consultants and spend their business publicity and business marketing dollars?
For the individual building a name, the answer is to become an expert in their field, branding themselves as a thought leader and an influential vioce in the community. They should be thought of as a person or business whose voice and opinions matter.
How do they that?
In a nutshell, by using business marketing and business publicity. They showcase their wisdom, knowledge and experience by appearing on radio shows, TV shows, in newspapers and magazines or on internet news sites as the commenting expert. They will be seen as adding content and value to the issues facing their marketplace. This publicity and marketing strategy keeps them visible, and more importantly, vital to their target market. To do this, be current on the news in the industry, develop thoughtful and useful opinions to keep them engaged in a meaningful way.
Business Publicity Strategies Thought Experiment
Let’s illustrate the point: If someone wanted to hire a financial planner to help invest their hard earned dollars for growth and safety, would they pick someone who might be on old news or would they rather work with the finance expert they recently saw on their local news or local morning show, read about in the area’s newspaper, or watched on national TV being interviewed by a popular host and/or read about as the quoted expert making an important contribution in a major newspaper or magazine?
Business marketing strategies, a.k.a. business publicity strategies and branding strategies can keep businesses and professionals, such as the financial planner in the example above, competitive and successful despite economic conditions.
Business Marketing Strategies Tip
A big part of business marketing strategies success is being able to list your qualifications and credentials in an interesting way. Have the reader thinking about what those speaking events must have been like, or how great your shows must have been. As an example, here are some of mine:
Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services. We help clients achieve their highest level of success using media outreach in Radio, TV, and Print along with successful business marketing strategies. Annie Jennings PR is well known for advising clients on how to best use marketing dollars for optimal impact given their personal and professional goals. Annie Jennings also invented the “Pay For Placement Publicity Strategy” that gives clients the specific media exposure required by their marketing strategy without the high cost of monthly retainers.
Visit Annie at http://www.anniejenningspr.com
Follow Annie at http://www.twitter.com/anniejenningspr
Facebook at http://www.facebook.com/anniejenningspr
Annie Jennings PR has been honored as guest presenter for the Harvard Club of Boston, The ASJA (American Society Of Journalists And Authors) and presented as a guest lecturer for NYU’s Publishing Program. She has worked with many major publishers from New York to San Francisco, popular celebrities and highly credentialed authors and experts as well as prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.
Annie Jennings has been featured in Entrepreneur Magazine, Fast Company, US Weekly, AOL.com, YAHOO.com The Street.com, and more. With over 15 years of real experience, Annie has booked thousands of guests and worked with the top publishers, authors and experts in the industry in providing her business publicity strategies.
Funny How To Avoid Business Publicity Success With Annie Jennings
August 4th, 2010 | Author: Annie Jennings
Funny Excuses To Avoid Business Publicity Success
Business Publicity Can Only Work If You Do It
Business Publicity Story
“You should take wireless lunch orders”
“Yeah, but then I have to hire someone to man the internet station.”
I nodded. That was true.
This bagel shop could use business publicity to double its business, triple its business just by asking for the email addresses of the customers that pack the place on Saturday and Sunday mornings for what’s got to be the best bagels since Brooklyn (seriously people come from Philly to get these bagels).
Are these customers hungry at lunch time during the week?
Of course they are. Business publicity opportunity anyone?
If you were their favorite bagel shop and you served up a delicious lunch menu that conveniently arrived in their email just as they started to wonder about lunch . . . what do you think would happen?
What if they could place their orders on your website?
What if they could email their orders in?
What if they could call their orders in to a nice friendly employee who excitedly asks, “how may I help you?”
Could there be more of a need for business publicity?
WOW YEAH!
BUT NO: “Then I would have to get someone to man the internet station,” said the owner.
And one more thing, one day I was in there, and noticed they had MENUS! And they were excellent – lots of choices, and the perfect size to mail, postcard style. They had a spot for stamps and labels. They were good to go.
Now that’s an idea. How about sending menus out to the local businesses in the area? Most offices have stacks of menus held together by paper clips.
Is your menu in there? I think not!
But your competitors are.
Your competitors have your customers’ email addresses.
“I was wondering what I was going to do with all these menus,” said the owner.
BUT NO: “Then he has to get someone to put the stamps on, and bring them to the post office . . . ”
For a minute I think about how great it would be if he optimized Facebook and Twitter . . .
BUT NO, he would say, “because then I would have to get a bird”. Talk about a business publicity disaster!
