Posts Tagged ‘Book Marketing’

Book Publicity By Annie Jennings PR Means You Only Pay For Placement

No Retainers For Book Publicity By Annie Jennings PR: A Guaranteed Deliverable

Annie Jennings Book Publicity Story

Simple Book Publicity By Annie By Annie Jennings PR

Annie Jennings PR Book Publicity: Pay For Placement

Annie Jennings Book Publicity: Loved By All

Wouldn’t You Rather Do Business With Annie Jennings PR?

TODAY!

Annie Jennings PR   908.281.6201

Thousands Of Experts Booked With The Media

#1 Most Powerful Book Publicity Campaign Your Money Can Buy

Annie Jennings PR Publicity Book Promotion Tips

LOTS OF PUBLICITY & BOOK PROMOTION TIPS FROM ANNIE JENNINGS PR

GET BOOK MARKETING: BIG TV SHOWS SUCH AS OPRAH, TODAY SHOW, NETWORK NEWS ARE INFLUENTIAL

This book marketing, book promotion and publicity special report includes a set of tried and true publicity and book marketing tips to use while working with the media and getting your media publicity.  Find out why creating a book author and expert website that showcase your expertise will help you get booked on influential media such as FOX TV, CNN, OPRAH, TODAY SHOW and more, the importance of getting top notch testimonials from respected professionals in your business, why you should be a socially relevant book author who applies their knowledge and expert who can comment on the issues of the day.

Annie Jennings PR also advises book authors and experts to get media training in advance of launching your media publicity campaign so that you have time to create a body of work that will help you in your publicity and book marketing.  Annie Jennings PR advises you to build your media website with info pertaining to your book along with the materials the media will need.  These materials include a .jpeg of your book’s cover, your professional media picture, a demo video of your recentn appearances on a TV show, links to media coverage in other media that include magazines, newspapers and other online media outlets.

Annie Jennings PR advises that book authors and experts include a list of socially relevant, timely topics you can discuss quickly and well-developed media bio that outlines your credentials, education and experience.

ANNIE JENNINGS PR Publicity TIPS For Book Promotion, Book Marketing FOR OPRAH, TODAY SHOW, TV NEWS

ANNIE JENNINGS PR SAYS TO CREATE A BOOK PROMOTION WEBSITE THE MEDIA & CEO’S WILL LOVE.Get book promotion, book publicity, author publicity on lots of media outlets.  Getting booked on big shows helps you marketing your book tremendously.  Annie Jennings PR says that by building up your media bios and staying in the action, shows such as OPRAH SHOW, TODAY SHOW, FOX NEWS and more can find you!

Business Publicity Book Promotion & Marketing Success

How To Add Energy To Your Book Promotion Business Publicity & Marketing

Annie Jennings PR Shares Marketing, Publicity & Book Promotion Tips For Success

How To Create A Rush Of Energy In Your Business & In Your Life:

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GET RID OF DISTRACTIONS:

NO PRESSURE:

BUSINESS INPIRATION TIPS – THE ENERGY CREATION OF FOCUSING ON SOMETHING BIGGER:

PLAN SOMETHING BIG – WAY BIG!

WE KNOW THIS – YOU ARE EITHER GROWING OR “UN-GROWING”.

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Truly, there is no OFF switch on growing or “un-growing” so be honest – would you rather be growing or “un-growing”?  It’s the “use it or lose it” philosophy.  But as quickly as you LOSE it, you can get it back.  It’s our nature to survive and if we starting using a muscle, our body quickly builds up the muscle so it can do more.  Our instinctive intelligence – let it work for you.  You have been reading business publicity, marketing & book promotion tips by the USA’s top national publicist Annie Jennings of Annie Jennings  PR.

Publicity &  Book Promotion For Book Sales By Annie Jennings

The Annie Jennings PR Publicity Handbook For Book Promotion

Book Promotion & Publicity As Weapons For Book Marketing & Sales

With self and print on demanding publishing experiencing rapid growth, there are over 1 million published authors all needing book promotion,  book marketing and book publicity.  1 million authors represents an increase from about 300,000 books publishing in 2006.  That’s a lot of authors wanting to know more about publicity, promotion and book marketing for book sales.

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Annie Jennings Publicity & Book Promotion Expert

Enter Annie Jennings, former Wall Street Trader (meaning she understands the law of supply and demand) and has competed to win in one of the most competitive environments in world – Wall Street. But for the past 15 years, Annie has worked in publicity and book promotion via TV shows, radio shows and print leading the way to success in publicity and book promotion.

So what does that mean to the 1 million authors wanting publicity and book promotion for sales?

PUBLICITY & BOOK PROMOTION FOR SALES – THE BOOK MARKETING STRATEGY WHEEL:

The national publicity firm Annie Jennings PR has identified a book promotion for sales wheel with each spoke being a strategy. Here are the first three book promotion for sales spokes:

Readers want to buy knowledge from credible sources. They will ask themselves before buying a book, “who is talking” and “why does their knowledge interest me? Do they know something I want to?” Be the authority. Be a trusted source of information. Be the brand and be the author they KNOW, LOVE, and most of all TRUST.

Build relationships with your community in advance. While you are writing your book go meet the owners of the book store and get to know book store owners. Build business friendships by emailing a nice thank you and suggest you get together. When your book comes out you are able to ask for an opportunity for a book signing or workshop presentation with their store.

Annie Jennings PR calls this friendship marketing.  The fun of marketing your book is touching lives and creating new opportunities.  These new friends might have some leads for you that can help you land lots of opportunities.

Remember, the people in the book selling culture in your community can help you tremendously with leads. Friendship marketing is not about how much can I get from you, but more of how can we create a friendship and a mutually beneficial relationship between us.  NO ONE likes it when you see them as a stepping stone.  The key to successful friendship marketing is to enjoy the fun and excitement of living your book in motion. Sales will happen, but later. Be patient.

Be well represented on the internet. The first and easy thing to do is to create your own book site. Create a clean looking website that is a good reflection on the quality of your content. Avoid building cheap looking sites. Your book site and website is the place to invest your money since your website is how you will be evaluated.

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Be sure to have a professionally written BIO and maybe even offer the first chapter free online. If your book is good what’s standing in the way of the sale? Nothing!  Book Promotion & Publicity made simple!

Publicity For Book Promotion By Annie Jennings

Publicity For Experts & Book Promotion For Authors

Use Publicity For An Advantage In Book Promotion And Book Marketing

Media training teaches you the skills you need to market your book and promote your book with ease.  You’ll be relaxed and in the know by getting media training before you get started on your book promotion.

As part of your book promotion and publicity, you’ll be getting booked on radio stations and on TV shows.  You will be the quoted book author or expert in newspapers and magazines and you will need to be prepared.

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For example, the Annie Jennings PR radio campaign is one of the most powerful publicity radio campaigns in the publicity industry.  However, to get booked on these excellent shows, it is important to deliver an outstanding interview.

Where publicity is concerned, Book authors and experts should always be ready to do a great job for the show.  This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

NO PROBLEM!

Annie Jennings PR understands the strategy to deliver the desired outcome for the station and the listeners.  The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to the listeners.

So, ENJOY the process and get ready for a GREAT RIDE.  Getting booked on radio shows, on TV and in other media allows you to experience your mission in motion.  So get out there into world via radio, reaching millions, changing lives and empowering others.

In some publicity cases hosts have their own agendas and style.  In addition to being ready to discuss your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message.

Be sure to review CNN.com, MSNBC.com, MSN.com and any other news site before the interview for breaking news you should know about given your credentials and topic.  In publicity, you don’t want to be surprised with a breaking news tie-in – you want to be prepared.

Debate, conversation drives listeners to the edge of their seat.  No need to get angry, hostile or take debate personally.   Be polite (after all radio is also entertainment), but make your intelligent points.  Have any expected controversial commentary from either the host or a caller pre-written on index cards.  No need to get flustered. You are prepared and professional.  Just make your intelligent points and you will be fine.  You can also add buffer comments as “although you make an important point and I value your opinion, I strongly feel . . . . (And go into your comments).  Remember, GRACE under pressure.

Never say “I have no idea” as an answer or “I just read it somewhere” when asked for the source of a statistic.  Always have the sources of any facts and statistics at your fingertips.  Never make a representation where you do not have the source available.

Have a fantastic answer to the question “why did you write your book?”    Here is a sample of what you might prepare for yourself:   As a professional who has counseled teens for over 15 years, I realized that a simple set of rules for teens should help teens make great choices for themselves.  I compiled the most powerful tips in my new book “TEENS RULE” that shares the MUST KNOWS of being a productive, amazing teens.  Publicity For All!

Annie Jennings PR, Publicity Firm

Annie Jennings PR, Book Marketing, Book Publicity, Book PR, Author Marketing

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity, marketing, social media creation and integration, promotion and book publicity services to experts and analysts who would like to showcase their expertise via the media.

Annie Jennings PR Clients

The Annie Jennings PR clients include CEO’s and C-Suite executives who want to stay visible to their customers, clients and shareholders by being seen and heard in the media commenting on socially relevant issues of the day. Annie Jennings PR also works with authors who wish to share their message with millions using Radio, TV, Internet & Print media.

Annie Jennings PR Radio Campaign

Annie Jennings PR books experts, analysts, CEO’s, executives and authors on the major media everyday and is well known for offering the most power radio campaign your money can buy, the “10 Million Real Live Listener Radio Campaign” offering bookings on the major player shows in the top markets in the country.

Want top notch publicity, book PR, book promotion and book marketing services?  Be sure to choose the right publicity firm for you.  Lots of clients enjoy the pay for placement publicity business model that offers guaranteed media outcomes for the author, expert or client does not have to pay.   This publicity model is gaining in leaps and bounds everyday as authors and experts who want to build national expert status, with just one placement at a time, get in on the action.

Annie Jenninngs Created Mega Publicity Strategy In Use Throughout The Industry: Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.

Annie Jennings PR is located in the New York City (NYC) area.

Contact Annie Jennings PR at http://www.anniejenningspr.com

Find out more Annie Jennings PR on http://www.anniejenningsbookpromotion.com

Read the Annie Jennings PR blog posts at http://www.anniejenningspr.com/blog

Annie Jennings PR, National Publicist

Annie Jennings PR, National Publicist

Book Marketing, Book Promotion, and Book Publicity

Annie Jennings PR Books Experts On TV, Experts On Radio, Experts On Print & Internet Media News Sites

PUBLICITY SUCCESS:

“Working with Annie Jennings PR literally changed the course of my career.  After not having much success on my own, I am now the GO TO expert for CNN, FOX News, FOX Business, CNBC and many other networks”. – Dani Babb, PhD, Book Author & Media Expert

ANNIE JENNINGS PR TV PUBLICITY:

“Annie Jennings PR is the best publicist there is. Not only does Annie Jennings PR produce results – she got one of our authors on OPRAH as the sole guest and generated sales of 20,000 books – she creates an affable, professional rapport with her clients that makes working with her truly a pleasure.”  — Hal Lockwood, Publisher, Penmarin Book

ANNIE JENNINGS PR RADIO CAMPAIGN:

“You’ve done a great job. I appreciate the work you id to find angles and avenues to get my message out. Your radio system leaves little to chance in coordinating a good ride through the world of radio.” – Terry Paulson, PhD, Author The Optimism Advantage

ANNIE JENNINGS PR RADIO CAMPAIGN:

With the Annie Jennings PR famous radio campaign, author, Terry Paulson PhD, reached over 10 million real live radio listeners with his radio campaign. Terry was booked on numerous #1, high impact and high listenership radio shows with well known and respected hosts. His BIO is now packed with heavy hitter radio shows that include WLW Cincinnati, KEX Portland, WESTWOOD ONE RADIO NETWORK (Nationally Syndicated to 325 Stations), America In The Morning (Nationally Syndicated to 400 Stations), Rusty Humphries Radio Show (Nationally Syndicated to 230 Stations) and lots more.

ANNIE JENNINGS PR TV PUBLICITY:

“So far, I’m SO IMPRESSED with everyone at Annie Jennings PR. You’ve done exactly what you said you would do, and candidly, of the various PR companies I spoke with prior to deciding on your company, I was skeptical that it could be as effective and smooth as it had been portrayed. In fact, my experience with each of you has been even better than what was represented.

If I’m able to help anyone get traction in their life and earn their measurement of all five points of true success, it will have been because YOU facilitated it. Thanks for all your efforts on my behalf!”

Rhonda Sciortino, Author From Foster Care To Millionaire

ANNIE JENNINGS PR TV PUBLICITY:

“That’s it – I’m addicted! Any time I need a national publicity fix, you’re my contact. Annie Jennings PR leaves you wanting more. THANKS for the effort, the passion, and of course – the results!”

Vince Crew, Author Of Everyday Ethics

ANNIE JENNINGS PR TV MAGAZINE PUBLICITY:

With more than 15 years of experience in the media myself and numerous media hits as a Fitness Expert, I decided it was time to let someone else promote me nationally. Annie Jennings PR not only got me two national magazines (Family Circle and First For Women), they scored with my name and picture on the cover of First For Women Magazine. With these two hits, my story and message has reached approximately eight million people. Thank You to Annie Jennings PR and her fantastic team!

Joanne Sgro, Fitness Answer, LLC

ANNIE JENNINGS PR MAJOR MAGAZINE:

“Annie Jennings PR secured me a spot in US News & World Report. I was thrilled with the opportunity to be in such a prestigious publication. But it got better! Not only did US News & World Report cover the story but other publications such as Chicago Tribune and MSN picked it up.”

Doreen Orion MD Psychiatrist. Author of Queen of the Road

ANNIE JENNINGS PR – RADIO CAMPAIGN: This year I set myself a goal of increasing my media presence, but wasn’t sure where to start. In the course of a few short months of working with Annie Jennings PR, I’ve now been on dozens of radio shows and, most exciting, have landed a regular spot on my local name brand News Show! Annie Jennings PR and her team really understand what people in the media want and they have a wealth of connections to make anyone’s media dreams come true. They really showed me how to translate my expertise in to a media worthy message.   Annie Jenninngs PR excels at monitoring current events and reaching out at just the right time to pitch their clients. I can’t recommend them highly enough.

Stephanie Vance The Advocacy Guru at Advocacy Associates

ANNIE JENNINGS PR TV MEDIA, RADIO PUBLICITY:

“It has been an honor and privilege working with my incredible team at Annie Jennings PR. My expectations for my National Media Campaign and my radio campaign have certainly been exceeded. I subsequently signed on for the national media and within a week or so I was booked on the FOX Business Network. A number of Washington DC TV interviews followed along with interviews for incredible print and online media exposure to include Forbes, Fortune, Black Enterprise, WSJ.com, USA Today, and Yahoo Finance. The team at Annie Jennings PR is comprised of consummate professionals and experts at getting prime placements for clients on TV, radio and in print. I highly recommend their services.”

DaRayl Davis,  Author of Economic Secrets of the New Retirement Environment

ANNIE JENNINGS PR TV, PRINT, RADIO MEDIA: “Annie Jennings PR, I wanted to thank you for the outstanding service and support that you have provided for me. I told Bookmasters that YOU ARE THE BEST!!!! and to put you and your team right at the top their PR list.”

Dr. Petra Beck, Author

Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  The Annie Jennings PR vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie Jennings PR freely shares publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.

Annie Jennings PR created many of the publicity strategies used throughout the publicity industry today including the famous guaranteed deliverable, meaning if you don’t get your publicity or bookings, you don’t pay.  Annie Jennings PR created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the advanced branding concepts, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Annie Jennings PR Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.

Annie Jennings PR has presented for The Harvard Club in Boston to CEO’s on Communication Strategies as well has been an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors.  Annie Jennings PR has provided over 500 SMASH HIT PUBLICITY Teleseminars for consistent standing room audiences, reaching hundreds of thousands of author and experts.   Annie Jennings PR is the premier publicity expert in the country with her knowledge sought out by professionals and organizations everywhere.

Get more book promotion at http://www.anniejenningsbookpromotion.htm

Visit Annie Jennings PR At The Famous Publicity Website, Annie Jennings PR

Thanks, Annie
Annie Jennings PR, National Publicity Firm

Book Promotion Must Know Tips

Book Promotion Strategy by Media Strategist Annie Jennings

1. AUTHOR WEBSITES ARE A FOUNDATION TO SUCCESSFUL BOOK PROMOTION.

Pack your media website with info about your book.  Include a .jpeg of your book’s cover, your professional picture, demo video of you appearing on TV, links to media coverage in magazines, newspapers and other media outlets, list topics you can discuss, your contact info and well-developed media bio that outlines your experience and credentials.

2. BOOK AUTHORS AS EXPERTS: BECOME A SOCIALLY RELEVANT AUTHOR

Expand yourself as an author and apply your knowledge to the issues of interest to society.  Blog on current events or other stories that are being covered in the major media outlets such as Foxnews.com, MSN.com etc.  You will get lots of practice in applying your message to socially relevant issues that matter to your audience.

3. GET MEDIA TRAINING FOR BOOK MARKETING TIPS

Media training helps you find out how to make the most media opportunities and appearances.  When the media calls you to book you, you’ll know just what to do!   Media training teaches you how to be engaging while providing lots of essential information -all the characteristics of a great guest!

4. BOOK MARKETING MUST KNOW - WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT.

Answer their questions directly and do not ramble.  The producer has an end result that they would like to reach when speaking with you.  The conversation is either a pre-interview for a TV or Radio Interview segment or an interview for an article in a magazine, newspaper or online.   Authors should be ready to give the media the information they want as this helps them move their agenda forward and if chosen, the media could give the author or expert the book publicity and book marketing the author wanted.

5. BOOK PROMOTION AND BOOK PUBLICITY TIP – AUTHORS SHOULD ACTIVELY BUILD YOUR PLATFORM:

A Platform for the book author or TV expert is everything that you bring to the table.  This includes your accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry, your mission statement and lots more.  A Platform showcases you and allows people to understand who you are and how you can help them.   A Platform is similar to the spokes in a wheel, each spoke is separate yet each one is important to the whole. The more powerful the spokes, the more powerful the wheel – the  more powerful your ability to get the “six-figure book advance”, get the “account” or “close the deal”.

6. BOOK PROMOTION SECRET EVERYONE SHOULD KNOW: BE EVERYWHERE AT ALL TIMES:

That’s right, authors and experts who want the most of their book marketing strategy and publicity campaigns should stay in front of your target marketing by appearing on local, regional and national TV shows, radio shows, appearing in newspapers and magazines as much as you can.  Your client’s love that they are working with a celebrity who’s making it into the headlines!

7. CREATE A PROFESSIONAL BOOK AUTHOR BIO FOR BOOK PROMOTION:

Create a well-developed bio for yourself that showcases your credentials, experience and education.   Lead with your top credentials, education, special areas of expertise and follow with accomplishments, awards or any other special positioning statements.  Include impressive media your have secured to show that you are well-credentialed, experienced and media savvy as well.

8. ACHIEVE NATIONAL EXPERT STATUS AS A SUCCESSFUL BOOK AUTHOR:

Lead your field by creating powerful, new thought and strategy that moves the industry forward.  Feel free to share your newest cutting edge creations with your industry so everyone can perform better.  Your clients will quickly identify you as an industry leader and naturally be drawn to you!

9. Book Authors, DON’T FORGET TO BLOG. Its Great For Book Promotion!

Having a blog where you apply your knowledge to the issues important in your area of expertise helps you become a top notch expert.  A blog format is conversational in nature and this is exactly the format that the media like – thoughtful, concise commentary presented in a conversational tone.   If you are blogging on the top news stories and developments you will learn the skill set that you’ll need to be successful on radio shows and on TV shows.

10. BOOK AUTHORS: CREATING A MEDIA FRIENDLY BOOK FOR EASY BOOK PROMOTION

Be sure to include topics that are timely and news worthy.   It’s a great idea to include talking points that summarize the essential elements presented as this way, a producer or journalist can quickly capture a segment or story idea.  You will want to think the publicity aspect of your book while you are writing your book so you can create a SEGMENT rich book.

11. BOOK PROMOTION PUBLICITY TIP FOR YOUR BOOK PROMOTION CAMPAIGN - ANTICIPATE THE NEWS AND CREATE TALKING POINTS FOR THESE TOPICS:

Be aware of current events that fall into your area of expertise.  Follow articles by your target journalists so you can anticipate the next logical development in a story.  You should have opinions and reactions to every event in your industry.  As news develops, you can personally call your target media or email your commentary so they see how you can contribute to the story. This is a great list of book marketing and book promotion tips that every authors should use to their advantage

Get more publicity strategy and book promotion strategy.  Check out the National Publicity Firm, Annie Jennings PR, for more publicity, book marketing and book promotion tips.