Posts Tagged ‘Business Publicity’

Author Publicity Campaign

Author Publicity Campaign Tips By Annie Jennings PR

Annie Jennings PR Author Publicity Campaign Tips

WANT LOTS OF PUBLICITY & BOOK PROMOTION TIPS? This publicity special report prepared by the National Publicist, Annie Jennings, includes a set of tried and true publicity tips, book marketing and book promotion strategies. You’ll learn the importance of creating a book author and expert media website to showcase you and your book, the importance of getting top notch, impressive real testimonials, why you should tie your message into the news trends of the day as well as be a socially relevant book author and expert and why you should start your author media training in advance of launching your media publicity and book marketing campaign.

Author Publicity Campaign: Tip #1: CREATE A BOOK PROMOTION WEBSITE THE MEDIA & CEO’S WILL LOVE.

Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book’s cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you can discuss, your immediate contact info and well-developed media bio that outlines your credentials, education and experience.

Author Publicity Campaign: Tip #2: BECOME A NEWS ORIENTED BOOK AUTHOR.

The idea is to expand yourself as an author and apply your knowledge and wisdom to the issues of interest to society today. It’s a good idea to start blogging on timely news events or other stories that you find being covered in the major media. Blogging helps your create your point of view and you will get lots of practice in commenting on the trends making headlines.

Author Publicity Campaign: Tip #3: GET AUTHOR MEDIA TRAINING FOR YOUR PUBLICITY & BOOK PROMOTION CAMPAIGN.

For optimal success, you will need to learn how to make the most of each and every media opportunity and media appearance. You’ll need to practice your message, learn the skills of being a great guest as well as discover how to promote yourself and your book without sounding over-promotional. Media training teaches you how to be conversational and engaging while providing lots of essential information. The Annie Jennings famous radio campaigns including unlimited media training so you can become an excellent radio guest.

Author Publicity Campaigns

Author Publicity Campaigns By Annie Jennings PR

Annie Jennings PR Author Publicity Campaigns: How Authors Can Have Fun Without Selling A Single Book!

AUTHOR PUBLICITY: Book authors just want to have fun! That’s what America’s inspirational publicist, Annie Jennings says should be the goal. Annie delights readers with the wonderful ways writing a book can enrich your life that do not include book sales!

PUBLICITY QUESTION: Should an author’s measure of success be how many books they sell at the end of a day?

Before you answer, let’s take a look at some of the fun adventures book authors “simply must” have to promote their book.

1. FUN: Authors get to have fun. Yes, that is correct. They get to have a book party, and who doesn’t love a party?

2. NEW FRIENDS: They get to meet lots of new people everywhere they go.

3. RECREATE THEIR LIVES: They get to travel to new cities, see new sites, and go to faraway places they have always dreamed of visiting all in the name of promoting their new book.

4. NEW EXPERIENCES: They get to dare to do things they never would have done before such as giving a workshop, go on radio shows, be on a TV show – you know, “live the dream” kind of stuff.

5. CONTRIBUTE: They get to share the message in their hearts. You know the one, its call a piece of the puzzle. Everyone has one. The puzzle is called World Happiness and until everybody gets out their piece of the puzzle that lies within their hearts and places it in its spot in the world the puzzle will never be complete.

When you promote your book you are reaching the people whose lives you can help with your message. And in turn, whose lives will those people you helped go on and influence? And so on and so forth . . . Putting your message out into the world creates a domino effect of people helping people.

When you write a book you create meaning and purpose in your life.

The mistake authors make is to think that it’s about money or about sales when it is really all about the opportunity to create, to share your message, have lots of fun and contribute your piece of the World Happiness puzzle.

How can Annie help? Annie specializes in making author publicity meaningful, fun and an overall terrific experience for you. That’s right, the famous Annie Jennings PR helps authors and experts put their finger on your message (you know, the one that triggered your desire to write a book). Annie’s wraps your message, your underlying passion in the socially relevant headlines of the day and before you know it, BINGO, you are on a radio interview in the big cities reaching lots of people and having the time of your life in ways you never dreamed possible.

So, is your author publicity success determined by books sales?

Business Publicity Book Promotion & Marketing Success

How To Add Energy To Your Book Promotion Business Publicity & Marketing

Annie Jennings PR Shares Marketing, Publicity & Book Promotion Tips For Success

How To Create A Rush Of Energy In Your Business & In Your Life:

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GET RID OF DISTRACTIONS:

NO PRESSURE:

BUSINESS INPIRATION TIPS – THE ENERGY CREATION OF FOCUSING ON SOMETHING BIGGER:

PLAN SOMETHING BIG – WAY BIG!

WE KNOW THIS – YOU ARE EITHER GROWING OR “UN-GROWING”.

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Truly, there is no OFF switch on growing or “un-growing” so be honest – would you rather be growing or “un-growing”?  It’s the “use it or lose it” philosophy.  But as quickly as you LOSE it, you can get it back.  It’s our nature to survive and if we starting using a muscle, our body quickly builds up the muscle so it can do more.  Our instinctive intelligence – let it work for you.  You have been reading business publicity, marketing & book promotion tips by the USA’s top national publicist Annie Jennings of Annie Jennings  PR.

Publicity & Marketing Expert Annie Jennings Shares Her PR Agency Strategy Of Tithe Marketing

Annie Jennings PR National Publicity Agency Marketing & Publicity Secret Strategies:  Tithe Marketing

Publicity & Marketing Secret Strategies & Tips From The #1 National PR Agency Annie Jennings PR

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Businesses offer products and/or services and there will always be customers or clients without the resources to hire you are buy your products at this time in their lives or businesses.  Create resource materials just for this group such as, and we can use our publicity as an example.  Annie Jennings PR has lots of publicity special reports that help everyone learn the basics.  We believe that everyone has a message to share with others and we believe no one should be kept from sharing their message and expanding because they do not have access to the knowledge of how the publicity industry works.

Annie Jennings PR offers special reports that cover all of the basics from how to create a media bio to how to be a great radio guest, to how to write a media friendly book, to how to create national expert status and many many more titles designed to inform and empower your readers.  The very people you empower come back to become your clients later.  It’s like the saying “teach a man to fish and you feed him for life, give him a fish and you feed him for a day”.  In tithe marketing its like this:  Empower all who come within your reach and they will refer clients to you for life and perhaps even one day become one.  What are some other ways you can Tithe?  Free teleseminars, free training, audio training sessions, free consults, free starter kits…

Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie has revolutionized the publicity industry as many of the publicity techniques, tools and strategies used today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.  Annie created the concepts of media websites and online press kits, platforms, branding concepts, the HOT 35! & HOT 50! Radio campaigns where you are only booked on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program.  Annie Jennings has presented for The Harvard Club in Boston to CEO’s on Communication Strategies.  She has been a guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors.  Annie Jennings PR has provided over 500 publicity teleseminars for consistent standing room audiences, reaching hundreds of thousands of author and experts.  Annie Jennings is the premier publicity expert in the country.  Her knowledge is sought out by professionals and organizations all over the world.  At Annie Jennings PR it is publicity and marketing made simple using secret strategies and tips that really work!

Publicity For Book Promotion By Annie Jennings

Publicity For Experts & Book Promotion For Authors

Use Publicity For An Advantage In Book Promotion And Book Marketing

Media training teaches you the skills you need to market your book and promote your book with ease.  You’ll be relaxed and in the know by getting media training before you get started on your book promotion.

As part of your book promotion and publicity, you’ll be getting booked on radio stations and on TV shows.  You will be the quoted book author or expert in newspapers and magazines and you will need to be prepared.

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For example, the Annie Jennings PR radio campaign is one of the most powerful publicity radio campaigns in the publicity industry.  However, to get booked on these excellent shows, it is important to deliver an outstanding interview.

Where publicity is concerned, Book authors and experts should always be ready to do a great job for the show.  This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

NO PROBLEM!

Annie Jennings PR understands the strategy to deliver the desired outcome for the station and the listeners.  The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to the listeners.

So, ENJOY the process and get ready for a GREAT RIDE.  Getting booked on radio shows, on TV and in other media allows you to experience your mission in motion.  So get out there into world via radio, reaching millions, changing lives and empowering others.

In some publicity cases hosts have their own agendas and style.  In addition to being ready to discuss your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message.

Be sure to review CNN.com, MSNBC.com, MSN.com and any other news site before the interview for breaking news you should know about given your credentials and topic.  In publicity, you don’t want to be surprised with a breaking news tie-in – you want to be prepared.

Debate, conversation drives listeners to the edge of their seat.  No need to get angry, hostile or take debate personally.   Be polite (after all radio is also entertainment), but make your intelligent points.  Have any expected controversial commentary from either the host or a caller pre-written on index cards.  No need to get flustered. You are prepared and professional.  Just make your intelligent points and you will be fine.  You can also add buffer comments as “although you make an important point and I value your opinion, I strongly feel . . . . (And go into your comments).  Remember, GRACE under pressure.

Never say “I have no idea” as an answer or “I just read it somewhere” when asked for the source of a statistic.  Always have the sources of any facts and statistics at your fingertips.  Never make a representation where you do not have the source available.

Have a fantastic answer to the question “why did you write your book?”    Here is a sample of what you might prepare for yourself:   As a professional who has counseled teens for over 15 years, I realized that a simple set of rules for teens should help teens make great choices for themselves.  I compiled the most powerful tips in my new book “TEENS RULE” that shares the MUST KNOWS of being a productive, amazing teens.  Publicity For All!

Annie Jennings PR, Publicity Firm

Annie Jennings PR, Book Marketing, Book Publicity, Book PR, Author Marketing

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity, marketing, social media creation and integration, promotion and book publicity services to experts and analysts who would like to showcase their expertise via the media.

Annie Jennings PR Clients

The Annie Jennings PR clients include CEO’s and C-Suite executives who want to stay visible to their customers, clients and shareholders by being seen and heard in the media commenting on socially relevant issues of the day. Annie Jennings PR also works with authors who wish to share their message with millions using Radio, TV, Internet & Print media.

Annie Jennings PR Radio Campaign

Annie Jennings PR books experts, analysts, CEO’s, executives and authors on the major media everyday and is well known for offering the most power radio campaign your money can buy, the “10 Million Real Live Listener Radio Campaign” offering bookings on the major player shows in the top markets in the country.

Want top notch publicity, book PR, book promotion and book marketing services?  Be sure to choose the right publicity firm for you.  Lots of clients enjoy the pay for placement publicity business model that offers guaranteed media outcomes for the author, expert or client does not have to pay.   This publicity model is gaining in leaps and bounds everyday as authors and experts who want to build national expert status, with just one placement at a time, get in on the action.

Annie Jenninngs Created Mega Publicity Strategy In Use Throughout The Industry: Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.

Annie Jennings PR is located in the New York City (NYC) area.

Contact Annie Jennings PR at http://www.anniejenningspr.com

Find out more Annie Jennings PR on http://www.anniejenningsbookpromotion.com

Read the Annie Jennings PR blog posts at http://www.anniejenningspr.com/blog

Annie Jennings PR, National Publicist

Business Publicity And Marketing Through Social Media Today

How To Use Social Media For Business Publicity

The Business Publicity And Marketing Handbook by Annie Jennings PR

Lots of people are wondering how to market their business by using social media for their publicity.  This can lead to new opportunities, new relationships and new clients that might have settled for your competitors.  Many firms are on the hunt for information that helps them build their social media presence in a way that leads to more success.

“I like what is happening on our Facebook and Twitter,” says Annie Jennings of the National Publicity Firm, Annie Jennings PR, “I am getting lots of new client posts and meeting people I would never have known before.”

The fun part is that business publicity through social media can build relationships with people who might not have been exposed to you otherwise.  Some can lead to new opportunities, some can lead to finding out about new resources that can help you and some can turn into referrals or new clients.  Is there a secret to Facebook success?  Absolutely, says Annie.  “Constant effort is my secret formula for success, although, it’s not so secret.  I love sharing the exact principles of success that can help you live the life of your dreams.”

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Annie Jennings PR Secrets to social media business publicity

Here it is:  Annie’s business publicity secret to creating social media success is “to be everywhere at all times.”  Here is how it works. You have to be everywhere at all times, because you never know where your next opportunity is going to come from and if you are not THERE you will miss it.

Think of your business publicity marketing strategy as a wheel and in it you have spokes. Each spoke is a strategy.  For example, Facebook is a spoke in your wheel, search engine optimization is another spoke and internet marketing are three examples of just a handful of the spokes in your wheel.

It is the optimization of each of these spokes that creates across the board success and not just with business publicity and marketing through social media, but in all your marketing endeavors. Many of the principles of success are found on the Annie Jennings PR website.  There are also special how to  MP3 recordings that include real stories of real client’s success strategies.

Annie Jennings PR brings clients to their highest level of positioning as a national and influential expert in their area of expertise.  Annie Jennings PR quickly identifies how experts, businesses and/or CEO’s can apply their experience, credentials, knowledge and commentary to the socially relevant issues in our society today to create optimal demand for commentary that can lead to the most sought after media placements in the industry.

Annie Jennings PR specializes in booking clients on the top national media including major national network and leading news TV shows, major national morning TV shows, high powered, high listenership radio shows in the highest ranked markets in the country as well as placing experts for commentary in the high circulation national magazines and leading big city newspapers and high visitorship internet news and media sites.

Please visit Annie for more business publicity, marketing, social media strategy and lots more.

Publicity And It’s Golden Rule

Publicity Isn’t Everything

Now here’s another real publicity story for you.

Publicity isn’t everything, but it is a lot.  One day, I heard that some people I knew were opening a new specialty shop (a dollar store with decorations in it) in the neighborhood shopping plaza that is home to the usual types of shops, including, a giant grocery store that brings shoppers to the plaza in droves.
Important to the story is the fact that this town experienced explosive growth in the recent boom years and is loaded with lots of new families with tons of kids who have tons of birthdays.  The families who live in this town have money.

Now, the only problem with this neighborhood shopping plaza is that there is a good section and a bad section.  A good place to park and a bad place to park.

Ok, along comes Mary and her husband starting her dream business.   They picked a location in the bad section.

Since he was formerly in the business world, he would do all of his own publicity and marketing.  He did not need me (although I would be happy to help him).  He was going to do a press release, he told me, with the headline “Husband gives wife the chance to open up her dream shop after he retires from his own successful career”.

I thought, this place is doomed.  Even my publicity might not help.

I did give him one word of advice.  Whatever you do, I told him, keeping in mind they were in the bad section, make them come into the store.  As soon as I said that, it seems as if he suddenly realized he was in the bad section of the parking lot.

A year goes by and I always notice there is never anything going on at the store.  I pass it all the time as you have to drive by it on your way to park for the grocery store.   Every time I drive by it, I glance in the window only to see the shop owner (the successful businessman) blowing up a few balloons.   One time I saw him loading a bouquet of balloons into a customer’s car.

I really feel sorry for them.   But I did like the idea of specializing in parties with all of the bells and whistles.  Imagine if customers could just place an order for a party and along comes Mary with absolutely everything to make it perfect . . . birthday parties, celebrations, holiday parties . . . you name it, Mary’s store would decorate it.  Mary loved to decorate.  What fun that would be for both Mary and her customers!

One day, I bring a little four year old boy in to the store (I am babysitting) hoping to find lots of cool cheap toys (after all, it is a dollar store) that he would love.

BUT NO:  They had nothing.  But since I was there with a little kid who thought we were getting a toy, we had to find something.

We did.  A castle.  OK cool.  So we took our castle home and a little while later, he stops playing with it.

I said, “What’s wrong with the toy?”

He said, “It’s not fun.  There’s no princess and there’s no knight to guard the princess”.

He was right.  All they had in the toy was little plastic furniture to put in the castle.  When we bought the toy, the store did not display any accessories that go with the toy next to it, like the princess and the knight, if indeed, they ever existed.

I started taking bets with myself on how long that store could last.

I was surprised at how long they hung on with no customers.  There must be something I don’t know like they are secretly decorating all of the events, parties and galas in our town and all of the surrounding towns.  They must be making a mint.  Good for them, I thought.  Although, it did bother me a bit when I would glance into the store and see no signs of life, other than the shop keeper sweeping the floors.

Then this happened.

I was there to pick up a calendar.  My daughter needed a calendar to plan her trip.  Every other store was out of calendars, but not Mary’s store.  She had calendars.  They were still there.

And so where the Christmas decorations.  No really.

I was checking out at the register when I happened to glance up.  I am not sure if Mary saw my eyes almost pop out of my head when I saw that the wall above her was loaded to the brim with red ribbons, fake green wreaths, snowmen with their carrot noses and black hats and gobs of glistening silver and gold ornaments.  It must have been beautiful in its day.

But there was one problem . . .  It was May.  Like, in Memorial Day May.

I looked at Mary and told her it was over.

She told me all of the money was gone.  They were broke.

I know.

But first I had to try.  I told her how to make it work with little or no money.  Assemble a marketing and sales team (get marketing interns from the college to help), use internet marketing to the max, start an email newsletter that’s packed with celebration tips and juicy “party must haves” all the while showcasing your expertise in party planning and branding  yourself as the ‘decoration whisper’ for all of the area’s events.   All that Mary’s customers would have to do was pick one of the beautiful “celebration party packages” she would provide via her website.  Viola!

Yes, I told her, she could still do balloons, (she liked doing the balloons), but lets’ GO BIGGER!

She vacantly looked through me as I told her stories of how it could be.

A sea of green and gold balloons all tied up in bouquets as far as the eye could see.  Cars lined up waiting their turn to pick up their pre-ordered balloon bouquets as a surprise for their graduate.  Everyone who was anyone would have to have these balloons . . .
There was not even a glimmer of hope in her eyes.

It was over.  The dream was gone.

The mistakes?  What you don’t know is that the last dollar store in a better parking section in the plaza went out of business so we can easily defend that there was no market in this town for a dollar store.

But what can we say about Mary?  What happened to Mary?

I think that Mary never wanted a dollar store at all.  I think that her heart was never in it.  It takes a lot of effort to fail that miserably, to lose everything down to the last penny.
Mary wanted party store, she wanted to decorate, she wanted balloons.

And it does not even matter that  Mary had no internet marketing strategy, no sales force, no customers, no vision, no creativity, NO NOTHING because she had no passion.

But one thing in business does matter.  Follow your dreams and live your passion because if you don’t – there will be NO knight to guard the princess.

“We know where your heart lies,” says Annie, “Our job is to expand our clients’ passion and match it to market demand.”

Wouldn’t you rather work with
Annie Jennings PR?  Pay for placement publicity!

About Annie Jennings PR: Annie Jennings PR is a strategic marketing & publicity firm that offers advanced branding, publicity and marketing services to clients.

Visit Annie for publicity at http://www.anniejenningspr.com
Follow Annie at http://www.twitter.com/anniejenningspr
Facebook at http://www.facebook.com/anniejenningspr

Annie Jennings PR has extensive publicity industry experience that includes guest presenter for the Harvard Club of Boston, The American Society Of Journalists And Authors (ASJA) and presented as a guest lecturer for NYU’s Publishing Program. Annie Jennings has worked with numerous major publishers from New York to San Francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

Annie Jennings has been featured as an expert on publicity in Entrepreneur Magazine, Fast Company, The Street.com US Weekly, AOL.com, YAHOO.com and more. With over 15 years of high quality publicity experience, Annie Jennings PR has booked thousands of guests and worked with major publishers, authors and experts including the following:

Maya Angelou, Kendra Todd, Winner Season 3 Donald Trump’s The Apprentice, Robin Strasser, Michael Jackson, Chris Rock, Big Brother Reality Show, Don Miguel Ruiz MD (Bestseller The Four Agreements) and lots more!  Publicity made simple!

Successfull Business Publicity And Business Marketing Strategies

Business Publicity And Business Marketing At Their Best

Business Marketing Strategies and their Importance

It’s more important than ever for your commentary to be seen and heard in the media by your prospective clients.  Annie’s successful business publicity and business marketing strategies position you in a place that is significant to your market where you can be the expert on the relevant subject.

The idea is to have more exposure to your target market than others consistently over time. In this way you can add to the power of your status within your industry and with it your ability to influence your market’s buying decisions.  Annie Jennings PR is a public relations firm that provides individual and business publicity and marketing strategy that helps position them as a leader in their field.

Business Publicity Strategies Tip For The Competetive Edge

Want the competitive edge? Build up your bio and your reputation by being the quoted expert in the news, on radio shows and on TV.  remember that you will only secure media exposure by adding good content to the issues in your industry intelligently with an experienced point of view.

Competition is intense as established businesses have positioned themselves with business publicity strategies and business marketing strategies to preserve their current position as well as to secure new business to ensure their survival throughout the recession.  The competition is using successful business marketing and business publicity techniques to strategically invest their resources.

Business PR Question

How should consultants and spend their business publicity and business marketing dollars?

For the individual building a name, the answer is to become an expert in their field, branding themselves as a thought leader and an influential vioce in the community. They should be thought of as a person or business whose voice and opinions matter.

How do they that?

In a nutshell, by using business marketing and business publicity.  They showcase their wisdom, knowledge and experience by appearing on radio shows, TV shows, in newspapers and magazines or on internet news sites as the commenting expert.  They will be seen as adding content and value to the issues facing their marketplace. This publicity and marketing strategy keeps them visible, and more importantly, vital to their target market.  To do this, be current on the news in the industry, develop thoughtful and useful opinions to keep them engaged in a meaningful way.

Business Publicity Strategies Thought Experiment

Let’s illustrate the point: If someone wanted to hire a financial planner to help invest their hard earned dollars for growth and safety, would they pick someone who might be on old news or would they rather work with the finance expert they recently saw on their local news or local morning show, read about in the area’s newspaper, or watched on national TV being interviewed by a popular host and/or read about as the quoted expert making an important contribution in a major newspaper or magazine?

Business marketing strategies, a.k.a. business publicity strategies and branding strategies can keep businesses and professionals, such as the financial planner in the example above, competitive and successful despite economic conditions.

Business Marketing Strategies Tip

A big part of business marketing strategies success is being able to list your qualifications and credentials in an interesting way.  Have the reader thinking about what those speaking events must have been like, or how great your shows must have been.  As an example, here are some of mine:

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services.  We help clients achieve their highest level of success using media outreach in Radio, TV, and Print along with successful business marketing strategies. Annie Jennings PR is well known for advising clients on how to best use marketing dollars for optimal impact given their personal and professional goals. Annie Jennings also invented the “Pay For Placement Publicity Strategy” that gives clients the specific media exposure required by their marketing strategy without the high cost of monthly retainers.

Visit Annie at http://www.anniejenningspr.com
Follow Annie at http://www.twitter.com/anniejenningspr
Facebook at http://www.facebook.com/anniejenningspr

Annie Jennings PR has been honored as guest presenter for the Harvard Club of Boston, The ASJA (American Society Of Journalists And Authors) and presented as a guest lecturer for NYU’s Publishing Program.  She has worked with many major publishers from New York to San Francisco, popular celebrities and highly credentialed authors and experts as well as prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

Annie Jennings has been featured in Entrepreneur Magazine, Fast Company, US Weekly, AOL.com, YAHOO.com The Street.com, and more. With over 15 years of real experience, Annie has booked thousands of guests and worked with the top publishers, authors and experts in the industry in providing her business publicity strategies.

Funny Excuses To Avoid Business Publicity Success

Business Publicity Can Only Work If You Do It

Business Publicity Story

“You should take wireless lunch orders”

“Yeah, but then I have to hire someone to man the internet station.”

I nodded.  That was true.

This bagel shop could use business publicity to double its business, triple its business just by asking for the email addresses of the customers that pack the place on Saturday and Sunday mornings for what’s got to be the best bagels since Brooklyn (seriously people come from Philly to get these bagels).

Are these customers hungry at lunch time during the week?

Of course they are.  Business publicity opportunity anyone?

If you were their favorite bagel shop and you served up a delicious lunch menu that conveniently arrived in their email just as they started to wonder about lunch . . . what do you think would happen?

What if they could place their orders on your website?

What if they could email their orders in?

What if they could call their orders in to a nice friendly employee who excitedly asks, “how may I help you?”

Could there be more of a need for business publicity?

WOW YEAH!

BUT NO:  “Then I would have to get someone to man the internet station,” said the owner.

And one more thing, one day I was in there, and noticed they had MENUS!   And they were excellent – lots of choices, and the perfect size to mail, postcard style.  They had a spot for stamps and labels. They were good to go.

Now that’s an idea. How about sending menus out to the local businesses in the area?  Most offices have stacks of menus held together by paper clips.

Is your menu in there?  I think not!

But your competitors are.

Your competitors have your customers’ email addresses.

“I was wondering what I was going to do with all these menus,” said the owner.

BUT NO:  “Then he has to get someone to put the stamps on, and bring them to the post office . . . ”

For a minute I think about how great it would be if he optimized Facebook and Twitter . . .

BUT NO, he would say, “because then I would have to get a bird”.  Talk about a business publicity disaster!