Posts Tagged ‘Publicity’

Business Publicity Book Promotion & Marketing Success

How To Add Energy To Your Book Promotion Business Publicity & Marketing

Annie Jennings PR Shares Marketing, Publicity & Book Promotion Tips For Success

How To Create A Rush Of Energy In Your Business & In Your Life:

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GET RID OF DISTRACTIONS:

NO PRESSURE:

BUSINESS INPIRATION TIPS – THE ENERGY CREATION OF FOCUSING ON SOMETHING BIGGER:

PLAN SOMETHING BIG – WAY BIG!

WE KNOW THIS – YOU ARE EITHER GROWING OR “UN-GROWING”.

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Truly, there is no OFF switch on growing or “un-growing” so be honest – would you rather be growing or “un-growing”?  It’s the “use it or lose it” philosophy.  But as quickly as you LOSE it, you can get it back.  It’s our nature to survive and if we starting using a muscle, our body quickly builds up the muscle so it can do more.  Our instinctive intelligence – let it work for you.  You have been reading business publicity, marketing & book promotion tips by the USA’s top national publicist Annie Jennings of Annie Jennings  PR.

Publicity & Marketing Expert Annie Jennings Shares Her PR Agency Strategy Of Tithe Marketing

Annie Jennings PR National Publicity Agency Marketing & Publicity Secret Strategies:  Tithe Marketing

Publicity & Marketing Secret Strategies & Tips From The #1 National PR Agency Annie Jennings PR

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Businesses offer products and/or services and there will always be customers or clients without the resources to hire you are buy your products at this time in their lives or businesses.  Create resource materials just for this group such as, and we can use our publicity as an example.  Annie Jennings PR has lots of publicity special reports that help everyone learn the basics.  We believe that everyone has a message to share with others and we believe no one should be kept from sharing their message and expanding because they do not have access to the knowledge of how the publicity industry works.

Annie Jennings PR offers special reports that cover all of the basics from how to create a media bio to how to be a great radio guest, to how to write a media friendly book, to how to create national expert status and many many more titles designed to inform and empower your readers.  The very people you empower come back to become your clients later.  It’s like the saying “teach a man to fish and you feed him for life, give him a fish and you feed him for a day”.  In tithe marketing its like this:  Empower all who come within your reach and they will refer clients to you for life and perhaps even one day become one.  What are some other ways you can Tithe?  Free teleseminars, free training, audio training sessions, free consults, free starter kits…

Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie has revolutionized the publicity industry as many of the publicity techniques, tools and strategies used today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.  Annie created the concepts of media websites and online press kits, platforms, branding concepts, the HOT 35! & HOT 50! Radio campaigns where you are only booked on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program.  Annie Jennings has presented for The Harvard Club in Boston to CEO’s on Communication Strategies.  She has been a guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors.  Annie Jennings PR has provided over 500 publicity teleseminars for consistent standing room audiences, reaching hundreds of thousands of author and experts.  Annie Jennings is the premier publicity expert in the country.  Her knowledge is sought out by professionals and organizations all over the world.  At Annie Jennings PR it is publicity and marketing made simple using secret strategies and tips that really work!

Business Publicity Strategies By Annie Jennings PR Top National Publicist

Annie Jennings Shares Publicity Secrets For Business, Authors & Experts

Business Publicity By The USA’s Top  National Publicist Annie Jennings PR

Do you want to reach your business market with your marketing message?

Do you want to secure success in your with publicity and marketing?

Do you want to be seen as an authority in your business and one of your industry’s thought leaders?

Do you want to create a powerful corporate communications strategy?

BUSINESS PUBLICITY IS YOUR ANSWER:  That’s what business marketing, corporate publicity, business promotion and marketing with the media is all about.  You get your name out in various venues as a contributor creating a competitive advantage for your business.  Without sales, your company goes out of business.  One way to get sales is to position yourself as a strong business, with excellent leadership.  Getting publicity for your business allows you to share your knowledge and allows you to showcase your business, company or corporation as a big player in your industry.

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MAKE SURE THEY KNOW YOUR NAME – GET MEDIA FOR YOUR BUSINESS BY GETTING MEDIA FOR YOURSELF:  It’s great for your company to seen and heard in numerous  powerful media outlets including TV, radio, internet, newspapers and magazines.   It’s important to stay visible to your business target market.   Staying visible with the media creates national expert status for you and respect in your community.

GET YOUR COMPANY SPOKESPERSON OR CEO RADIO INTERVIEW SHOWS IN MAJOR CITIES AND ON BIG SHOWS.   Get booked on the top radio shows in the top 35 or the top 50 radio markets (high impact, high listenership shows) and reach large numbers  of listeners.   Being able to do the interview via telephone is a big plus for business publicity.  The format for radio is to be content rich while promoting your business responsibly in the interview as well.

BUSINESS PUBLICITY EXPERT – Business Promotion & PublicityAnnie Jennings PR is a book promotion, marketing, business publicity and media strategy firm that works with major and influential national media including CNBC, FOX Business, CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Woman’s World, Woman’s Day, Ladies Home Journal, Redbook, , Men’s Life, Wall Street Journal, Washington Post & lots more media outlets.

ABOUT BUSINESS PROMOTION & BUSINESS BOOK PUBLICIST ANNIE JENNINGS
Annie Jennings PR is famous for her pay for performance publicity programs and expert status credibility building programs that thousands of businesses have used to promote themselves. Annie Jennings is well known for her BLINK FACTOR where she instantly identifies your personal path to success.  Annie Jennings PR helps you apply your business to the events of the day so you can achieve your goals and dreams.  ”Magic happens at Annie Jennings PR”.

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MAJOR MEDIA BOOKINGS FOR BUSINESS PROMOTION: Ask for your free consultation with no obligation. Find out how you can get outstanding business publicity by getting booked on major media positioning your business as a  leader. Want to new clients? High quality Media is the key!  Contact Annie Jennings PR and find out how you can get booked on many of the major radio shows.  Enjoy radio interviews in the top markets and shows in the major nationally syndicated shows and networks.   Remember, helps you share your message with millions of listeners, create expert status for you and your business and enjoy outstanding business publicity success!

Publicity &  Book Promotion For Book Sales By Annie Jennings

The Annie Jennings PR Publicity Handbook For Book Promotion

Book Promotion & Publicity As Weapons For Book Marketing & Sales

With self and print on demanding publishing experiencing rapid growth, there are over 1 million published authors all needing book promotion,  book marketing and book publicity.  1 million authors represents an increase from about 300,000 books publishing in 2006.  That’s a lot of authors wanting to know more about publicity, promotion and book marketing for book sales.

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Annie Jennings Publicity & Book Promotion Expert

Enter Annie Jennings, former Wall Street Trader (meaning she understands the law of supply and demand) and has competed to win in one of the most competitive environments in world – Wall Street. But for the past 15 years, Annie has worked in publicity and book promotion via TV shows, radio shows and print leading the way to success in publicity and book promotion.

So what does that mean to the 1 million authors wanting publicity and book promotion for sales?

PUBLICITY & BOOK PROMOTION FOR SALES – THE BOOK MARKETING STRATEGY WHEEL:

The national publicity firm Annie Jennings PR has identified a book promotion for sales wheel with each spoke being a strategy. Here are the first three book promotion for sales spokes:

Readers want to buy knowledge from credible sources. They will ask themselves before buying a book, “who is talking” and “why does their knowledge interest me? Do they know something I want to?” Be the authority. Be a trusted source of information. Be the brand and be the author they KNOW, LOVE, and most of all TRUST.

Build relationships with your community in advance. While you are writing your book go meet the owners of the book store and get to know book store owners. Build business friendships by emailing a nice thank you and suggest you get together. When your book comes out you are able to ask for an opportunity for a book signing or workshop presentation with their store.

Annie Jennings PR calls this friendship marketing.  The fun of marketing your book is touching lives and creating new opportunities.  These new friends might have some leads for you that can help you land lots of opportunities.

Remember, the people in the book selling culture in your community can help you tremendously with leads. Friendship marketing is not about how much can I get from you, but more of how can we create a friendship and a mutually beneficial relationship between us.  NO ONE likes it when you see them as a stepping stone.  The key to successful friendship marketing is to enjoy the fun and excitement of living your book in motion. Sales will happen, but later. Be patient.

Be well represented on the internet. The first and easy thing to do is to create your own book site. Create a clean looking website that is a good reflection on the quality of your content. Avoid building cheap looking sites. Your book site and website is the place to invest your money since your website is how you will be evaluated.

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Be sure to have a professionally written BIO and maybe even offer the first chapter free online. If your book is good what’s standing in the way of the sale? Nothing!  Book Promotion & Publicity made simple!

Media Training For Publicity With An Annie Jennings PR Radio Campaign

Annie Jennings PR Radio Publicity Campaign Media Training Included

Get Free Media Training With Your Radio Publicity Campaign

A publicity mistake that a lot of authors make when they go into a publicity interview is not being prepared with media training or without the skill set necessary to be a top-notch radio guest.  Also it’s not about being overly promotional with publicity about your book and your services.  This is considered a mistake.  The good news is that you are likely to make this mistake and any other interview mistake only once because the host will simply end the interview and not have you back for any radio campaign publicity opportunities.

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When you make the mistake of trying to promote yourself heavily during the radio interview -whether it’s a book, whether it’s your product or services or your speaking services, that’s when a host cuts you off and says, “Well, great, thanks so much, I’ll talk to you later”, click.

They end the interview.  You have now lost your opportunity to engage the audience and connect with them.   The host has ended the interview for the benefit of the listeners and the station.  Your job is supposed to be delivering conversation packed content-driven, benefit-oriented information presented in an engaging manner.

The wrong attitude is the “what’s in it for me?” attitude where you believe you need to promote your book or your services in the interview.   Not true.  Don’t worry,  you will get plenty of opportunity, later in the interview when you have done the job of being a great guest.  With the media, you have to focus on the benefit to your listeners to win the race.

Providing benefit oriented information to your marketplace consistently over time will gain the trust of your audience.  They will think of you as a true professinal and not a “here today, gone tomorrow” expert or author.

Here’s where your business payoff takes place.  When your target clients need to use a service that you provide, they’re going to use you; they’re not going to use someone else.  They know you. They trust you.  They will choose you.

Media training teaches you the skill set you need to be a great publicity guest.  Once you prove to the host that you are a terrific interview, good for the station, the listeners and good for host, they will ask you how interested listeners can get in touch with you.

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Bingo!  Your  excellent publicity guest skill opened up the door to talk about your book, your services, your website or whatever you are on the show to share with permission.  Perfect use of publicity!

Publicity For Book Promotion By Annie Jennings

Publicity For Experts & Book Promotion For Authors

Use Publicity For An Advantage In Book Promotion And Book Marketing

Media training teaches you the skills you need to market your book and promote your book with ease.  You’ll be relaxed and in the know by getting media training before you get started on your book promotion.

As part of your book promotion and publicity, you’ll be getting booked on radio stations and on TV shows.  You will be the quoted book author or expert in newspapers and magazines and you will need to be prepared.

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For example, the Annie Jennings PR radio campaign is one of the most powerful publicity radio campaigns in the publicity industry.  However, to get booked on these excellent shows, it is important to deliver an outstanding interview.

Where publicity is concerned, Book authors and experts should always be ready to do a great job for the show.  This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

NO PROBLEM!

Annie Jennings PR understands the strategy to deliver the desired outcome for the station and the listeners.  The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to the listeners.

So, ENJOY the process and get ready for a GREAT RIDE.  Getting booked on radio shows, on TV and in other media allows you to experience your mission in motion.  So get out there into world via radio, reaching millions, changing lives and empowering others.

In some publicity cases hosts have their own agendas and style.  In addition to being ready to discuss your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message.

Be sure to review CNN.com, MSNBC.com, MSN.com and any other news site before the interview for breaking news you should know about given your credentials and topic.  In publicity, you don’t want to be surprised with a breaking news tie-in – you want to be prepared.

Debate, conversation drives listeners to the edge of their seat.  No need to get angry, hostile or take debate personally.   Be polite (after all radio is also entertainment), but make your intelligent points.  Have any expected controversial commentary from either the host or a caller pre-written on index cards.  No need to get flustered. You are prepared and professional.  Just make your intelligent points and you will be fine.  You can also add buffer comments as “although you make an important point and I value your opinion, I strongly feel . . . . (And go into your comments).  Remember, GRACE under pressure.

Never say “I have no idea” as an answer or “I just read it somewhere” when asked for the source of a statistic.  Always have the sources of any facts and statistics at your fingertips.  Never make a representation where you do not have the source available.

Have a fantastic answer to the question “why did you write your book?”    Here is a sample of what you might prepare for yourself:   As a professional who has counseled teens for over 15 years, I realized that a simple set of rules for teens should help teens make great choices for themselves.  I compiled the most powerful tips in my new book “TEENS RULE” that shares the MUST KNOWS of being a productive, amazing teens.  Publicity For All!

Publicity & Book Promotion: Get Booked On TV & Radio!

You Need To Get Booked For Proper Publicity & Book Promotion

Maximize Your Publicity & Book Promotion Outreach By Getting Booked On TV and Radio

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Publicity & Book Promotion? Get Booked!

DIGITAL GENERATION; KIDS & TECHNOLOGY AUTHOR: Great job Lee Crockett, co-author of Understanding The Digital Generation and Managing Partner of the 21st Century Fluency Project.

Getting booked on TV and Radio to increase publicity and book promotion: Lee was booked on powerhouse radio shows that include:
KOA in Denver, The Leslie Marshall Show (a heavy hundred host), WLW in Cincinnati, The Lars Larson Show (Nationally Syndicated to over 150 Stations), KEX in Portland, WJR in Detroit, WBAL in Baltimore .

Publicity and Book promotion by getting booked on TV and radio led to bookings for our travel expert, Joe Molimock, of Let’s Go Travel Guides, he and his fellow explorers have canvassed the world’s most interesting places and roamed the globe in search of travel bargains.

TRAVEL SECRETS AUTHOR:  Joe’s booked on some great radio sharing his must know travel tips on major radio including KGO in San Francisco (#1, 50,000 Watts, High Arbitron) as well as the Nationally Syndicated Show on Citadel Communications that goes out to 100 stations across the country.

RELATIONSHIP AUTHOR: Congrats to our client Simon Casey PhD, author of the new book Couples In Chaos: Dr. Jekyll And Mr. Hyde Syndrome, for his impressive radio bookings on the #1 talk station, WBZ in Boston and the #1 talk station in Pittsburgh,
KDKA.  Dr. Casey also will appear on a Nationally Syndicated Lifestyle Show that goes out to 9 FM stations.

WHY GET BOOKED ON RADIO SHOWS:  Well, why not?  They are easy to do (no travel, no makeup, no hair, no rush to the studio and a lot less stressful).  Radio interviews generally take place over the telephone.  Annie Jennings PR books a powerful & influential radio campaign that gets you booked on major radio shows in the top markets in the USA.

Get booked on the radio and TV shows in the highest impact markets to improve the effectiveness publicity and book promotion efforts. Radio is perfect for author publicity and author book marketing. Appearing on the radio is easy to do, as the shows are done via the telephone. Reaching thousands of real live listeners with each radio show booking is within your reach!

Our talented and professional media training division makes you are prepared for your radio shows and understand how be a great guest.

Get booked only on top high powered radio shows and high listenership radio shows in major markets

Annie Jennings PR books the major radio shows in the major radio markets optimizing your publicity outreach.

Please contact Annie Jennings PR with your interest in booking your radio campaign with our firm.  Our contracts are guaranteed deliverables!

Find out more about getting you own radio campaign at http://www.anniejenningspr.com/radio_campaign.htm

Authors and experts who want to get booked on TV, radio, magazines, newspapers and on the internet sites should contact Annie Jennings PR at http://www.anniejenningspr.com

Find out about how radio can work for you at http://www.anniejenningspr.com/radio.htm.  Get booked for publicity and book promotion!

The Get Booked On TV Author Book Promotion & Expert Publicity Campaign Game

Get Booked On TV As Author Or Expert And Get The Advantage In Your Publicity And Book Promotion Campaign

Authors And Experts Let Annie Jennings Help You Get Booked On TV To Optimize Your Book Promotion And Publicity Campaign

Click Here For Free Publicity Consult with Annie!

PLAYER #1: One player is an author or expert ready to get booked on TV to get the advantage over their opponent in their book promotion and publicity campaign.  They are rising in the ranks and poised to take on the BIG DEAL established personalities already considered to be the thought leaders in the industry.

PLAYER #2: And next, we have the other player, the author or expert that gets booked on TV and has the advantage in their publicity and book promotion campaign.  They are the highly sought-after BIG DEAL player that gets all of the lucrative new business, big speaking events and prestigious opportunities.

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THEY WANT THE GOOD STUFF: One player wants what the BIG DEAL players have (all the good stuff), and the other player, the BIG DEAL player, wants to hold on to all the good stuff for themselves.  It’s OK to be either player.  You can play this game to blow away your competitors, whichever player they may be.  It’s called, “YOU CAN’T CATCH ME”

Annie knows the game well.  You get the advantage and keep the advantage.  You hit the ball out of the park.  The strategy includes media, BIG MEDIA.  After all, how can you win the author book promotion and expert publicity campaign game if you don’t get booked on TV?  You can’t.

To win the get booked on TV author book promotion and expert publicity campaign game, get booked on major shows such as FOX NEWS, CNN, CNBC or TODAY SHOW.  This allows you to hit the ball out of the park.  Getting booked as a TV expert in your city, going on TV on other big cities or landing a column in a respected, high traffic internet site allows you to hit the ball out of the park.  Winning the get booked on TV author book promotion and expert publicity campaign game requires getting booked on the high impact, high listenership radio shows in the biggest markets in the country and on nationally syndicated radio shows with famous celebrity hosts

Annie Jennings PR instantly understands how your credentials, wisdom, knowledge and experience fit in with the issues making headlines. She knows how to place you in the middle of the conversation to get you booked on the most powerful media available to you.

Why not invest your money in winning the get booked on TV author book promotion and expert publicity campaign game to create your competitive edge?

Annie Jennings PR believes that everyone can be successful, that everyone can compete and win enough business to make them happy. She simply helps you. Annie has what many people call the BLINK FACTOR. She instantly knows how to get you booked.

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FAIR DEAL Publicity: And the best part is the fair deal. It’s the famous Annie Jennings PR biz model in action. We BOOK the media opportunity for you, or there is no fee to you. That’s right, no booking, no fee. FAIR DEAL Publicity.  All this allows you to win the get booked on TV author book promotion and expert publicity campaign game.